Caveman Watches CEO advocates for investment in creative arts

The Chief Executive Officer of Caveman Watches, Anthony Dzamefe, has emphasised the critical role of corporate investment in Africa’s creative arts, stating that such support empowers authentic storytelling and helps shape the continent’s cultural narrative.

Speaking during the announcement of a new partnership between Caveman Watches and the Africa Arts Network to co-present Honey Moon Hotel, a forthcoming stage play by award-winning filmmaker Shirley Frimpong Manso, Mr Dzamefe said the private sector must do more to support African creatives.

“Time tells stories, and stories define our identity. Caveman is proud to stand behind an initiative that reflects the richness of African experiences. This partnership is more than sponsorship, it’s cultural advocacy,” he noted.

Mr Dzamefe called on other corporate organisations to follow suit, especially at a time when public and private investment in the arts has been inconsistent.

The Africa Arts Network, a platform that champions African storytelling through theatre and performance, commended the collaboration. Naa Ashorkor Mensah-Doku, spokesperson for the Network, praised Caveman’s commitment to homegrown talent.

“Caveman Watches is a brand that understands the rhythm of our culture and the value of our stories. This is what authentic partnership looks like,” she said.

The centrepiece of the partnership is the stage play Honey Moon Hotel, written and directed by Shirley Frimpong Manso. The romantic comedy, set entirely in a hotel suite, will premiere this July at the National Theatre in Accra.

The play explores themes of love, betrayal, identity, and vulnerability—hallmarks of Frimpong Manso’s widely acclaimed storytelling style. Honey Moon Hotel marks her return to the live stage, and anticipation is already high among theatre enthusiasts.

Featuring a cast of celebrated Ghanaian actors, the play promises to deliver an emotionally layered performance that blends the immersive charm of theatre with cinematic intensity.

The production is expected to contribute to the growing conversation about the importance of the arts in Ghana’s cultural and economic development.