Stephen Blewett
MTN Ghana has launched the 2025 edition of it 21 Days of Y’ello Care initiative, a volunteerism campaign that seek to drive meaningful change across communities across the country.
Since its inception, the campaign has mobilised thousands of MTN employees to support impactful initiatives focused on education, health, youth development, and economic empowerment.
Each year, the campaign evolves to reflect the most pressing needs of society, while remaining grounded in its commitment to enable the benefits of a modern connected life for everyone.
This year’s theme, “Connecting at the Roots – Connecting communities through the use of digital tools,” responds to the ongoing challenge of digital exclusion, particularly in rural, remote, and underserved areas.
Speaking at the launch, CEO of MTN Ghana, Stephen Blewett stated that the most rewarding aspect of this 21-day initiative is the difference the initiative makes in people’s lives.
“My job has many facets, but my favorite part is visiting these projects and seeing firsthand how we are touching and changing lives. When I visited Aburi Presbyterian high school last year, I witnessed the impact we had, and it is heartwarming to see the difference we have made. That is what makes this initiative truly worthwhile,” he said.
Chief Corporate Services and Sustainability Officer, Adwoa A, Wiafe, said the month-long initiative focuses on connecting communities through digital tools.
“We will be connecting on two levels, person-to-person and human-to-human. By doing so, we will not only provide digital skills training but also show our human side and concern for the issues that matter to our local communities. Let’s go out there and demonstrate the MTN way – with kindness, empathy, and a commitment to making a difference,” he said.
Adwoa Wiafe further stated that over the next 21 days, the initiative will roll up programmes which will engage people in all 16 regions, not just as employees, but as mentors and teachers and friends together.
“We will teach technical digital skills to young men and women, how small businesses go online, introduce farmers to mobile solutions and support ICT hubs are tools that open the door to the world. These are not one off gestures, they are part of our long term commitment to ensure every Ghanaian has a digital voice and a place in our national story,” she said.
BY Prince Fiifi Yorke