Ambassador of Switzerland to Ghana, Simone Giger
The Ambassador of Switzerland to Ghana, Simone Giger, has urged Ghana to broaden its economic base by venturing beyond traditional exports, enhancing trade and production.
This, she believes, will unlock Ghana’s economic potential and amplify its global market presence.
Speaking on the Citi Breakfast Show, Ambassador Giger emphasised the importance of diversification and expansion into new areas to unlock Ghana’s full economic potential.
She added that she is optimistic about Ghana’s economic potential and believes the country can further boost its growth by adding value to its local products.
She encouraged Ghana to explore new sectors that can penetrate global markets, thereby increasing the presence of Ghanaian goods internationally.
In her words, she said; “I would be super happy if one day I could go to a Swiss market and buy clothes made in Ghana, handicrafts made in Ghana, or even chocolate made in Ghana.”
DR/AE
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