When Sarah Jakes Roberts stepped out in a striking, Ghanaian-made dress during her May 2025 visit to Accra, the world took notice. But behind that viral fashion moment was Edzordzinam Agrosah, the creative force and CEO of BLOOMBYEDZI—a women’s wear brand that’s redefining modern African fashion with a deep sense of purpose.
BLOOMBYEDZI isn’t just about aesthetics. Led by Agrosah, it represents a bold blend of cultural heritage, ethical fashion, and female empowerment. The brand’s signature look—elegant, thoughtful, and unapologetically African—has quietly built a loyal following. But it was Sarah Jakes Roberts, daughter of renowned preacher Bishop T.D. Jakes, who helped thrust the label into the international spotlight when she wore the now-iconic Kane Maxi during her time in Ghana.
Each BLOOMBYEDZI collection is a curated reflection of Ghanaian identity, storytelling, and spiritual expression. Agrosah’s designs go beyond trends, drawing inspiration from scripture, emotion, and African womanhood. The result? Timeless pieces that speak to the soul.
The Summer Edit encourages women to embrace rest, joy, and renewal, while the Holiday Edit—released in December—focuses on celebration, warmth, and legacy. Both collections are not just fashion statements but emotional experiences designed to empower the wearer.
At the heart of BLOOMBYEDZI is a deep-seated commitment to sustainability and ethical production. The brand runs on small-batch production to reduce waste and uses deadstock fabrics to support both the environment and local artisans. Every decision—from material sourcing to biodegradable packaging—is made with intention.
Agrosah’s team is largely made up of young women trained in-house, providing not just employment, but mentorship and skills for life. “Fashion shouldn’t exploit people or the planet,” she emphasizes. “We’re building something that lasts—in style, and in spirit.”
BLOOMBYEDZI has grown into a lifestyle brand and community hub. Through social media and the BloomBud initiative, the brand hosts wellness days, shares women’s stories, and creates safe spaces for empowerment. It’s fashion, yes—but also a platform for growth, healing, and connection.
Sarah Jakes Roberts’ choice to wear BLOOMBYEDZI wasn’t just a nod to African fashion—it was a global affirmation of the power, depth, and promise of Ghanaian design. And at the center of it all stands Edzordzinam Agrosah, quietly stitching a legacy that is as meaningful as it is beautiful.