Prince Anthony Bart-Appiah believes tourism should go beyond sightseeing. He says it should be able to heal hearts and reconnect souls.
Through his organisation, The BridgeZone Global, this cultural advocate is transforming how visitors experience Ghana.
Instead of typical tourist attractions, guests participate in authentic naming ceremonies, learn traditional Kente weaving, and share meals with local families.
“This isn’t just about visiting a new place, it’s about coming home,” says Prince Anthony. “It’s a chance to reconnect with your heritage and celebrate your identity.”
As a strategist influencer, Prince Anthony merges cultural insight with sharp marketing acumen to position Ghana and Africa as a spiritual and cultural home for the diaspora.
He doesn’t just promote destinations; he reshapes narratives, curates meaningful experiences, and leads thought-provoking conversations that inspire a global movement. His work spans digital campaigns, high-level partnerships, and grassroots engagements, establishing him as a powerful connector between Africa and its global descendants.
His approach is working. American celebrities like Quad Webb and Nene Leakes have joined BridgeZone tours, while TV shows including Married to Medicine have featured Ghana’s rich traditions. These high-profile visits help position Ghana as the premier destination for African diaspora seeking their roots.
Beyond cultural experiences, Prince Anthony has expanded into medical tourism, combining world-class healthcare with cultural immersion. Visitors can receive dental care or cosmetic procedures while exploring their ancestry a unique blend of healing and heritage.
The impact extends far beyond individual travelers. Since Ghana’s Year of Return in 2019, heritage tourism has brought thousands of African Americans, Afro-Caribbeans, and Afro-Latinos to sacred sites like Cape Coast Castle and Elmina Castle. These emotional journeys transform painful historical locations into spaces of remembrance and healing.
Prince Anthony takes this message global, participating in Black History celebrations across America and African heritage festivals throughout the Americas. His “Return Conversations” initiative, partnered with the Ghana Tourism Authority, continues inspiring diasporans worldwide.
“Every journey is more than a vacation,” he explains. “It’s a return, a reconnection, and a rebuilding of our shared destiny.”
Through authentic experiences and genuine connections, Prince Anthony is proving that tourism can preserve culture, empower communities, and restore pride in African heritage.
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