World Vision International has launched an ambitious programme aimed at improving household resilience and transforming the livelihoods of over 800,000 farmers in Ghana.
The initiative, dubbed the THRIVE 2030 Project, was officially launched following the signing of a Memorandum of Understanding (MoU) with six key implementation partners: Fairtrade Ghana, Esoko, PANGEA Africa, Vision Fund Ghana, Ghana Commodity Exchange, and Farm Concern International.
The project is designed to address systemic poverty in vulnerable farming communities through a four-pillar strategy that combines mindset transformation, financial empowerment, sustainable agricultural practices, and access to capital.
Justice Tsegah, Project Lead for THRIVE 2030 at World Vision, explained that the first pillar focuses on mindset transformation using the Empowered Worldview Curriculum. This approach helps beneficiaries understand their needs and develop household business plans as a roadmap out of poverty.
The second pillar, known as “Savings for Transformation”, enables community-based savings groups to pool funds weekly and access small loans to support business activities. This is followed by training in inclusive market systems, where farmers learn how to produce sustainably and tap into value chains.
The final component of the project involves capital injection through VisionFund, the microfinance arm of World Vision. The goal is to accelerate growth within these savings groups by offering financial support tailored to their economic activities.
Mr. Tsegah also underscored the role of digitalisation, noting that THRIVE will deploy mobile phones and an app to replace manual savings group processes. “Digitising savings groups ensures transparency and allows beneficiaries to track their financial status from anywhere,” he added.
Frank Alornu, CEO of VisionFund Ghana, explained that access to funding will be based on the nature of applicants’ businesses and their financial literacy. Training will be provided where necessary before disbursing loans, which will be customised to the duration and scale of each beneficiary’s activity.
He emphasised that funds would only be given to those already engaged in productive economic activities, ensuring the capital is used effectively to expand businesses.
Supporting the implementation, Solomon T. Mensah, CEO of Esoko, highlighted their role in providing timely and relevant digital information to farmers. Through Esoko’s Digimart platform, farmers will receive real-time updates that support income growth, especially across the 14 targeted districts.
The THRIVE 2030 Project is set to become a game-changer in the fight against rural poverty.
By combining mindset shift, financial access, market integration, and digital innovation, the initiative positions Ghanaian farmers for long-term resilience and prosperity.
DISCLAIMER: The Views, Comments, Opinions, Contributions and Statements made by Readers and Contributors on this platform do not necessarily represent the views or policy of Multimedia Group Limited.
DISCLAIMER: The Views, Comments, Opinions, Contributions and Statements made by Readers and Contributors on this platform do not necessarily represent the views or policy of Multimedia Group Limited.