GHANAIAN international model and philanthropist, Victoria Michaels has raised fresh concerns about the lingering exploitation in Ghana’s modelling industry, despite efforts at reform.
While strides have been made to empower models, exploitation remains a persistent issue due to a lack of regulations, professionalism and guidance for emerging talents.
In an exclusive interview with Graphic Showbiz, on Monday, May 26, the European Union Goodwill Ambassador stressed that although the industry was intended to be a platform for empowerment, the reality for many young models was far from ideal.
To her, the absence of clear structures leaves aspiring models vulnerable to manipulation, as many enter the field without contracts or the know-how to navigate its complexities.
“It’s a mixed reality. There are spaces of empowerment, but exploitation still exists, often due to a lack of regulation and professionalism. Many young talents enter the industry without proper guidance or contracts. That’s why mentorship is key. I see it as part of my responsibility to raise awareness and create platforms that protect and prepare them,” she said.
When asked whether Ghana’s fashion industry was ready for the global stage or was still leaning heavily on Western templates, she acknowledged the creative progress but admitted that deeper institutional challenges remained. (Read EDITOR’S LENS: Stop party politics in creative space post-elections)
“Ghana’s fashion industry has made tremendous strides, and there’s undeniable creativity and cultural richness here. However, while we are ready in spirit and talent, we still face structural and institutional challenges that hold us back from full global competitiveness,” she noted.
According to her, the industry’s journey towards originality and authenticity is gradually taking shape, even though the pressure for international validation continues to cast a shadow.
“There is also a lingering influence of Western aesthetics, often due to the desire for international validation. But I believe we’re at a turning point where originality, heritage and storytelling are becoming central to how we define Ghanaian fashion. Like I always say, we are not where we want to be,” she said.