Electroland Ghana, one of the country’s leading consumer electronics dealers, has announced significant price reductions across its product range in response to the sustained appreciation of the Ghana Cedi against major foreign currencies.
The company’s “Cedis Apicki” promotion reflects the local currency’s remarkable 17.17 percent gain against the US Dollar since January 2025.
This strategic price adjustment aligns with the government’s plea for businesses to lower prices with the Cedis improved performance.
Head of Marketing and Media Relations at Electroland Ghana, Adiza Ibrahim, emphasised the company’s commitment to passing on forex benefits to consumers as a responsible and customer-centric entity.
She noted that the exchange rate has always been a critical pricing factor for importers, hence an appreciation reflects in its operation just like depreciation.
“With Ghana’s economic resurgence and the Cedis impressive recovery, we’re excited to share these gains through substantial price cuts. Our ‘Cedi Apicki’ promo celebrates this economic milestone with the Ghanaian consumers who make our business thrive,” she said.
The promotion runs concurrently with ongoing unprecedented discounts and freebies in the Akyedea Kesea giveaway, which features across-the-board price reductions on electronics and appliances, special freebies on select product models, and nationwide availability at all Electroland showrooms.
Government Appeal Implemented
The price reduction initiative directly responds to recent government appeals for businesses to adjust pricing to reflect the Cedi’s strengthened position. Electroland leads the retail sector in implementing this consumer-friendly measure.
Consumers can enjoy these exceptional offers at any Electroland Ghana showroom nationwide.
In the Ghanaian business environment, the exchange rate is the major component of pricing, especially for importers. With the recent blooming of the Ghanaian economy in general, combined with the appreciation of the Ghana Cedis against other foreign currencies,
“Electroland Ghana Ltd is glad to announce gargantuan reductions on all our prices. Electroland Ghana Ltd believes our customers are shareholders in our business, thus, we should celebrate,” she reiterated.
Electroland Ghana Ltd is a leading retailer of SAMSUNG, TCL, Midea and NASCO electronic appliances in Ghana, committed to providing quality products and excellent customer service.