A newly published study by Ghanaian communication scholar Alexander Tawiah, based in the U.S., reveals how the two leading presidential candidates in Ghana’s 2024 elections—John Mahama and Mahamudu Bawumia—strategically used social media platforms to frame critical national issues such as the economy and education.
The study titled “Social Media Campaign Strategies: A Case Study of Political Issue Framing by 2024 Presidential Candidates in Ghana,” has been published in the leading International journal Journalism and Media (MDPI).