Strategic Communications Africa Ltd. (Stratcomm Africa) and Global InfoAnalytics have officially launched the *Customer Satisfaction and Brand Health Research Report*, marking a significant milestone in the use of data-driven insights for strategic business growth in Ghana.
Hosted at Stratcomm Africa’s headquarters in Accra, the launch brought together industry leaders, marketing professionals, business executives, and media representatives under the theme “Decoding Brand Perception of Businesses: Insights for Strategic Growth.”
The report, compiled by Global InfoAnalytics, provides a detailed assessment of brand performance and consumer perception, particularly within Ghana’s banking sector. It aims to serve as a powerful tool for business leaders seeking to align brand strategy with measurable customer sentiment and market expectations.
Speaking at the launch on Tuesday May 13, Esther A.N. Cobbah, CEO of Stratcomm Africa, emphasised the critical role of research in shaping brand success.
“You cannot guess what customers want—you need to find out from the data,” she stated. “Companies, including NGOs, sometimes make mistakes because they do not take time to understand the communities they serve.”
Mussa K. Dankwah, Executive Director of Global InfoAnalytics, highlighted the gap between marketing investments and customer perception.
“Perception is not always reality, but it shapes how people act,” he said. “With the right data, businesses can change a negative image into something better.”
The collaboration between Stratcomm Africa and Global InfoAnalytics brings together two industry leaders—one in creative communication and brand management, and the other in empirical research and data analytics. Their shared vision is to provide business intelligence that not only informs but transforms, leading to actionable strategies for sustainable growth and competitive advantage.
Sharon Anim, Marketing Communication Manager at Stratcomm Africa, opened the event with an engaging demonstration on brand perception, urging businesses to ask themselves: “What comes to mind when people hear our name?”
“The report we are unveiling today goes beyond data—it unlocks insight,” she said. “Because data without insight is like a drum with no rhythm—it makes noise but adds no value.”
The report’s launch is designed to establish it as a leading reference for brand perception and customer satisfaction in Ghana. It also reinforces the reputation of Stratcomm Africa and Global Info Analytics as trusted partners for businesses looking to ground their strategies in robust, evidence-based insights.