Chief Executive Officer of GEA, Margaret Ansei
The Ghana Enterprises Agency (GEA) has highlighted the pivotal role of technology in accelerating Ghana’s economic transformation, emphasising the adoption of digital tools to enhance productivity and minimize operational inefficiencies within the Micro, Small, and Medium Enterprises (MSME) sector.
Speaking at the Kwahu Business Forum on Saturday, April 19, 2025, the CEO of GEA, Margaret Ansei, stressed that the success of Ghana’s proposed 24-hour economy depends heavily on efficiency and innovation.
With MSMEs comprising over 90% of businesses, employing nearly 90% of the country’s workforce, and contributing about 70% to Ghana’s GDP, she said their role in realising this policy cannot be overstated.
“A 24-hour economy built on inefficiencies would be a costly venture,” she cautioned.
Findings from a recent GEA pilot project using a Digital Enterprise Performance Management Tool revealed troubling figures, participating businesses experienced up to 17.9% losses in sales and a 28% dip in productivity, she stated.
According to Ansei, these losses go beyond financial setbacks; they stem from performance, availability, and quality issues that digital solutions are well-positioned to address.
“We are deliberately promoting inclusive services to empower every entrepreneur,” she added. “Under my leadership, GEA has partnered with UNIDO to create digital tools that enable MSMEs to gather real-time data, monitor key performance indicators, and significantly cut down on waste.”
Ansei reiterated the agency’s commitment to aligning with the vision of President John Dramani Mahama’s 24-hour economy by ensuring that MSMEs are not only part of the national conversation but are also equipped with the tools to thrive.
SP/MA