The Public Relations Officer of Burniton Music Group, Vida Adutwumwaa, has responded to recent criticisms regarding dancehall artiste Stonebwoy’s alleged decision to unfollow Nigerian social media influencer, Peller.
Stonebwoy had earlier engaged in a live TikTok session with Peller ahead of his UK concert on March 8, 2025, during which he invited the influencer to join him on his album tour. However, the interaction sparked backlash from a section of social media users, who accused Stonebwoy of sidelining Ghanaian content creators in favour of Nigerians.
Subsequently, Peller disclosed during another TikTok live session that Stonebwoy had unfollowed him, speculating that the action might have been influenced by his recent online engagements with Ghanaian musician Shatta Wale.
Clarifying the issue in an interview with Onua FM on April 10, 2025, Vida Adutwumwaa explained that Stonebwoy does not personally manage his social media handles.
“We have a dedicated team responsible for managing Stonebwoy’s social media platforms. At any given time, two or more people are in charge, and not every activity or action taken is directly reported to Stonebwoy,” she stated.
She further noted that the primary focus of the social media team is to promote the artiste’s music and brand.
“Our social media content is largely focused on Stonebwoy’s music and activities aimed at enhancing his brand visibility. Only major issues requiring his personal attention are brought to him,” she added.
Addressing the specific issue of following and unfollowing individuals on social media, she clarified that such actions are typically left to the discretion of the social media team.
“Decisions on who to follow or unfollow are determined by the team and are not necessarily influenced by the artiste. If Stonebwoy wishes to establish a relationship with a particular individual, we accommodate that, but following or unfollowing someone is not done to target any artiste or personality,” she emphasised.