African fashion has always been a vibrant and eclectic mix of traditional and modern styles. However, in recent years, foreign women’s fashion wear has gained immense popularity among African women. According to a report by Euromonitor International, the African fashion market is expected to grow by 5% annually from 2020 to 2025, driven by increasing demand for foreign fashion brands (Euromonitor International, 2020).
So, what are the top trending foreign women’s fashion wear styles in Africa? Here are a few must-have:
Bodycon Dresses: Bodycon dresses from foreign brands like H&M and Zara are extremely popular among African women. These dresses are perfect for a night out or a special occasion.
High-Waisted Jeans: High-waisted jeans from foreign brands like Levi’s and Calvin Klein are a staple in many African women’s wardrobes. These jeans are comfortable, stylish, and versatile.
Crop Tops: Crop tops from foreign brands like Forever 21 and Topshop are popular among African women. These tops are perfect for a casual day out or a night out with friends.
Statement Handbags: Statement handbags from foreign brands like Chanel and Louis Vuitton are a must-have for many African women. These handbags are stylish, luxurious, and make a statement.
According to a survey by McKinsey & Company, 75% of African fashion consumers prefer foreign fashion brands over local brands (McKinsey & Company, 2020). This preference is driven by the perceived quality and style of foreign fashion brands.
In conclusion, foreign women’s fashion wear is extremely popular among African women, with bodycon dresses, high-waisted jeans, crop tops, and statement handbags being some of the top trending styles.