16.9 C
London
Saturday, June 7, 2025

“It was clear we were going to do well, but on the day of election, something was amiss”

According to reports from GhanaWeb, former Communications Director of the New Patriotic Party (NPP), Yaw Adomako Baafi, has attributed the party’s declining relationship with the media to the appointment of Eugene Arhin, who previously served as the Communications Director at the Jubilee House, particularly as the 2024 general elections approach.

Baafi suggested that Arhin’s mismanagement of communication during the administration of former President Nana Addo Dankwa Akufo-Addo played a significant role in the party’s struggles.

In a recent interview with Movement TV, he urged the NPP to reflect on its past missteps and implement changes to improve future outcomes.

He expressed that Arhin’s role as government spokesperson created a disconnect with the media, stating that during the president’s travels, there was a lack of communication that alienated the party.

Baafi also noted that even though he had personal reservations about Felix Kwakye, he believed Kwakye would have been a more effective communicator.

In a related context, the NPP’s candidate for the 2024 elections pointed to low voter turnout and insufficient support from major media outlets as contributing factors to the party’s previous defeat.

He revealed that more than 2.1 million supporters did not cast their ballots.

“It was clear that we were going to do well, but on the day of the election, something was amiss. The turnout was so low. Everybody was wondering what was happening, why, and where are our people. And that was from Axim all the way to Zebilla, and everybody was wondering, where are our people? What was going on?” he questioned.

During a meeting with party communicators on December 18, 2024, he acknowledged the disappointment surrounding the election results, noting that their efforts suggested a favorable outcome based on ground reports from all constituencies.

He highlighted the unexpected low turnout on election day, expressing confusion over the whereabouts of their supporters across various regions.

Latest news
Related news