According to Elsie Mensah, Telecel Ghana’s brand and marketing communication manager, Telecel Ghana’s Women in Business (WIB) package is making significant strides in supporting female entrepreneurs by facilitating business growth through financial assistance, insurance benefits, and digital support.
She made this comment while delivering a presentation on the topic ‘Scaling Your Business Through Strategic Technology Investment’ at the 2025 Africa Prosperity Dialogue, held at the Accra International Conference Centre on Thursday (30 January 2025).
Mensah mentioned that the WIB package had played a crucial role in accelerating business loans from GHC10,000 to GHC10 million through partnerships with Fido and Absa Bank, providing much-needed financial backing for women-led businesses.
She added that beyond financial aid, the WIB package also ensures that female entrepreneurs have access to discounted insurance packages between 5% and 25% below market rates, thanks to collaborations with Hollard and Turaco.
These tailored insurance solutions are designed to mitigate risks and enhance business resilience.
Mensah disclosed that businesses enrolled in the WIB package would l receive a free website after six months of partnership with Telecel Ghana.
She also noted that WIB participants earn bonus loyalty points, which can be redeemed for exclusive rewards and discounts, offering further incentives for women striving to scale their enterprises.
Reporting by Wilberforce Asare in Greater Accra
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