\n
\u00a0<\/p>\n
The Aha Ye De festival, a one-of-a-kind business event that promises the Ghanaian youth business opportunities as well as providing platforms for Small and Medium Enterprises (SMEs) to showcase their products and services has been successfully held in Accra.<\/p>\n
Aha Ye De festival, an event that promotes business exposure and growth was founded by Christabel Dadzie, the CEO of Ahaspora Professional Network to promote made-in-Ghana products.<\/p>\n
In an interview with the media, participating vendors shared their insights and experiences from showcasing their products at the event.<\/p>\n
They highlighted the invaluable opportunities the festival has afforded their brands, significantly boosting their product visibility and reach.<\/p>\n
According to Joana Mensah, an accountant at Wear Ghana Ltd, she stated that last year\u2019s sales experienced a slow start, but gained momentum towards the end, hence \u201cthis year, we initiated setup earlier, and I\u2019m pleased to observe a steady increase in sales. I\u2019m optimistic that as the day progresses, sales will continue to improve, exceeding our expectations\u201d.<\/p>\n
She highlighted that, one of their core missions is to become Africa\u2019s most beloved brand and to achieve this, they are deeply passionate about showcasing the richness of African culture and heritage to the global community.<\/p>\n
\u201cOur clothing line incorporates traditional African prints, reflecting our commitment to promoting a positive image of Africa worldwide and we aim to challenge stereotypes and shift perceptions, presenting Africa as a vibrant and thriving continent, rather than one defined by poverty,\u201d she said.<\/p>\n
Miss Joana Mensah indicated that participating in the Aha Ye De festival provides brands with a unique opportunity to network with fellow brands and like-minded individuals.<\/p>\n
\u201cThrough these connections and interactions, we aim to increase our brand\u2019s visibility and expand our global reach, ultimately establishing ourselves as a recognised and respected brand worldwide,\u201d she emphasised.<\/p>\n
The founder of Hair Bliss,Lily Agyeiwaa Awuah, mentioned that, as the driving force behind Hair Bliss, she oversees the development and creation of their hair care products, dedicated to delivering exceptional quality and results.<\/p>\n
Lily Agyeiwaa Awuah, who doubles as the Chief formulator of Afrobeats and Shea Butter Enterprise, stated that, their natural hair care products have resonated well with attendees, particularly women.<\/p>\n
\u201cWe have experienced a steady stream of visitors to our shed, and remarkably, every visitor has made a purchase, the value proposition of our products is clearly resonating with customers who appreciate the unique benefits we bring to the natural hair industry,\u201d she added.<\/p>\n
\u201cThis is my first participation, and I\u2019m thoroughly impressed by the exceptional organisation and eco-friendly infrastructure,\u201d she noted.<\/p>\n
Christabel Dadzie showed her appreciation to the vendors, performers and all who took the time to attend and participate in the event to make it a success.<\/p>\n
By Janet Odei Amponsah<\/strong><\/p>\n\n\t<\/div>\n","protected":false},"excerpt":{"rendered":"
\u00a0 The Aha Ye De festival, a one-of-a-kind business event that promises the Ghanaian youth business opportunities as well as providing platforms for Small and Medium Enterprises (SMEs) to showcase their products and services has been successfully held in Accra. Aha Ye De festival, an event that promotes business exposure and growth was founded by […]<\/p>\n","protected":false},"author":1,"featured_media":270068,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-270067","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entertainment"],"yoast_head":"\n
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