\n
Success of Ghanaian president\u2019s call to members of diaspora to visit country adding to inflation, say locals.<\/p>\n
Since September, Effia Afful and her friends have been calling Accra establishments to reserve tables for the Christmas season, trying to beat other fun-seekers to it.<\/p>\n
\u201cYou have to reserve your tables now because by the time you are ready, there will be no table left,\u201d said the 30-year-old advertising executive.<\/p>\n
In recent years, Ghana has become a December hotspot. It began in 2018 with President Nana Akufo-Addo\u2019s call-to-action in Washington DC, urging Black people in the diaspora to visit\u00a0Africa. The \u201cYear of Return\u201d was launched in 2019 to mark the 400th anniversary of the arrival of the first recorded enslaved Africans in the state of Virginia in the US.<\/p>\n
Members of his cabinet assured visitors of a warm welcome, with one calling them \u201cJosephs and Josephines who were sold into slavery and have come back home\u201d.<\/p>\n
Since then, thousands of people including celebrities such as Chance the Rapper, Dave Chappelle, Erykah Badu and Gabrielle Union have thronged to a country that has long seen itself as home to all Africans. Benin followed in Ghana\u2019s footsteps to launch a similar project.<\/p>\n
\u201cGhana has always been big on tourism,\u201d said David Clay, founder of the Accra-based entertainment and event consultancy Gold River.<\/p>\n
\u201cBut the number of people coming in December skyrocketed,\u201d he added, \u201cbecause the communication wasn\u2019t just to come and tour but to come and get in touch with your ancestors.\u201d<\/p>\n
This November, 524 settlers were granted citizenship.<\/p>\n
\u201cWe love Ghana, we love the \u00adculture,\u201d said San Diego-born Chaz Kyser, a 45-year-old entrepreneur and speaker, whose relatives were among the cohort. \u201cWe like being around Black people all day long and Black people in positions of power.\u201d<\/p>\n
The impact has been most evident in entertainment and hospitality: \u00adseveral concerts were announced and videos of people partying until sunrise emerged on social media.<\/p>\n
There has also been a rise in vegan restaurants, bars and beach clubs. The popular Nigerian \u2018gentleman\u2019s club\u2019 Silver Fox opened an Accra branch staffed with Colombian strippers.<\/p>\n
\u201cEven with cocktails, the dynamics have changed to the extent that now, you go to an outlet, the guys are doing infusion with local elements,\u201d said Kojo Aidoo, manager at Front Back, an Accra restaurant and \u00adgallery. Some returnees have launched their own ventures. Kyser, who has lived mostly in Ghana since 2016, ran Serenity House Ghana, an event centre with a bed and breakfast wing and a workspace for more than a year.<\/p>\n
It employed 13 people, all locals, and according to its owner hosted more than 100 events. But it ran out of funds and shut down in March despite becoming relatively well known in a short time.<\/p>\n
\u201cPeople would call me from Barbados and be like: \u2018Oh, I heard about Serenity House,\u2019 said Kyser. \u201cIt was gorgeous because I put so much intention and money into it, and so closing it was heartbreaking. But it didn\u2019t make sense to keep putting money into something where I wasn\u2019t going to get a return for a long time.\u201d<\/p>\n
However, while outsiders see Akufo-Addo\u2019s call to action as a master\u00adstroke, many within Ghana say it has been a bittersweet \u00adexperience.<\/p>\n
Service providers in particular have inflated their prices and in some cases set them in dollars instead of the Ghanaian cedi, even as the \u00adeconomy dipped. Consequently, the price of everything from braids to apartments has doubled.<\/p>\n
\u201cOn one hand, you get access to all types of celebrities. You could be sitting in a local bar and Idris Elba is two feet away from you,\u201d said Nigerian-born Clay, who attended university in Kumasi, 125 miles north-west of Accra. \u201cBut many activities and their pricing have been centred around the visitors, \u00adcreating something of a segregation.\u201d<\/p>\n
Locals primarily blame the government for inflation, but also African Americans, even though many only come in December to party, then leave. Those who stay behind account for just a small percentage of the influx, which also includes returnee Ghanaians and white tourists.<\/p>\n
Many settlers say they love Ghana, despite the challenges of \u00adnavigating life in a new country, including \u00adpredatory pricing even in \u00adgovernment dealings.\u00a0Some are buying real estate, some, controversially, to integrate themselves into society.<\/p>\n
Kyser, who has relaunched her business to focus on curating events, says a lot of stereotypes trail the foreigners. \u201cPeople think Black Americans, because we have dollars, can come and make housing prices rise, food rise,\u201d she said. \u201cI think \u00adpeople don\u2019t recognise that there\u2019s a lot of Ghanaians with money.\u201d<\/p>\n
She added there were \u201cBlack Americans who live here like me who think in terms of cedis [Ghanaian currency], and Black Americans coming for a vacation\u201d.<\/p>\n
\u201cThe majority of Black Americans who are coming here are middle class and they\u2019re most likely struggling,\u201d she said of those coming here to live.<\/p>\n
\u201cThey\u2019re coming here because their money will go further and because they want to live in the country of their ancestors.\u201d<\/p>\n
These days, some residents now go outside the city to find alternative sources of pleasure.<\/p>\n
Afful and her crew have settled for bonding with nature at the Aburi mountains on weekends, \u201crather than walking into the club and end up spending 3,000-4,000 cedis (\u00a3160-\u00a3210)\u201d.<\/p>\n
And they blame their president: \u201cI don\u2019t think Akufo-Addo was ready when he made that open statement saying people should return home.\u201d<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"
Success of Ghanaian president\u2019s call to members of diaspora to visit country adding to inflation, say locals. Since September, Effia Afful and her friends have been calling Accra establishments to reserve tables for the Christmas season, trying to beat other fun-seekers to it. \u201cYou have to reserve your tables now because by the time you […]<\/p>\n","protected":false},"author":1,"featured_media":266016,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-266015","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business"],"yoast_head":"\n
Ghana\u2019s \u2018Year of Return\u2019 delivers a bittersweet buzz as tourists push up prices - Ghanamma.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ghanamma.com\/2024\/12\/15\/ghanas-year-of-return-delivers-a-bittersweet-buzz-as-tourists-push-up-prices\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ghana\u2019s \u2018Year of Return\u2019 delivers a bittersweet buzz as tourists push up prices - Ghanamma.com\" \/>\n<meta property=\"og:description\" content=\"Success of Ghanaian president\u2019s call to members of diaspora to visit country adding to inflation, say locals. 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