{"id":256499,"date":"2024-11-27T13:40:24","date_gmt":"2024-11-27T13:40:24","guid":{"rendered":"https:\/\/www.ghanamma.com\/2024\/11\/27\/band-aids-do-they-know-its-christmas-depicts-africa-in-a-negative-light\/"},"modified":"2024-11-27T13:40:24","modified_gmt":"2024-11-27T13:40:24","slug":"band-aids-do-they-know-its-christmas-depicts-africa-in-a-negative-light","status":"publish","type":"post","link":"https:\/\/www.ghanamma.com\/2024\/11\/27\/band-aids-do-they-know-its-christmas-depicts-africa-in-a-negative-light\/","title":{"rendered":"Band-Aid&#8217;s &#8216;Do They Know It&#8217;s Christmas&#8217; depicts Africa in a negative light"},"content":{"rendered":"<p><\/p>\n<div>\n<p class=\"article-image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn.ghanaweb.com\/imagelib\/pics\/246\/24637442.295.jpg\" alt=\"UK-based Ghanaian musician Fuse ODG\" title=\"UK-based Ghanaian musician Fuse ODG\" width=\"295\" height=\"301\" \/> <span class=\"image_caption\"><span>UK-based Ghanaian musician Fuse ODG<\/span><\/span><\/p>\n<\/div>\n<div style=\"-webkit-user-select: none; -webkit-touch-callout: none; -moz-user-select: none; -ms-user-select: none; user-select: none;\">\n<p id=\"article-123\">UK-based Ghanaian musician Fuse ODG has strongly criticised &#8220;Do They Know It&#8217;s Christmas?&#8221;, a controversial song by Bob Geldolf\u2019s \u2018Band Aid\u2019. <\/p>\n<p>He has also criticised the recent release of its 2014 remix, which dropped as part of the band&#8217;s 40th-anniversary celebrations. <\/p>\n<p>With the first version released in 1984 to raise funds for Ethiopian famine relief, the song&#8217;s 2014 remake was re-released on Monday, November 25, 2024. <\/p>\n<p>However, Fuse ODG, who has long criticised the song, has revived his concerns about its portrayal of Africa.  <\/p>\n<p>He believes the song perpetuates damaging stereotypes that hinder Africa&#8217;s economic growth, tourism, and investment while degrading the continent&#8217;s dignity, pride, and identity. <\/p>\n<p>In a recent Instagram story, Fuse shared his long-held belief that the song dehumanises Africans and fuels a sense of pity rather than partnership. He wrote: <\/p>\n<p>&#8220;Ten years ago, I refused to participate in Band-Aid\u2019s song because I recognized the harm it inflicted on Africa. While they may generate sympathy donations, they perpetuate stifling stereotypes that hinder Africa\u2019s economic growth, tourism, and investment, ultimately destroying the continent\u2019s dignity and identity. The dehumanizing imagery fuels pity rather than encouraging meaningful partnership,&#8221; he stated. <\/p>\n<p>In an excerpt from a subsequent interview with BBC, shared on Instagram on November 25, 2024, Fuse further elaborated on his concerns, particularly about the lyrics and imagery associated with the song. <\/p>\n<p>\u201cWhat concerns me about the song is both the lyrics and the images. There\u2019s a lyric that says, &#8216;Tonight, thank God it\u2019s them instead of you.&#8217; Even that line alone is problematic,\u201d Fuse explained. <\/p>\n<p>He emphasised that the song presents Africa as a continent plagued by violence, poverty, and hunger an image he feels does not reflect the true diversity and potential of the continent. <\/p>\n<p><b>The 2014 remix and Fuse ODG&#8217;s refusal to participate<\/b> <\/p>\n<p>In 2014, Band-Aid released a remix of the original song, featuring artistes like Ed Sheeran and Fuse ODG.  <\/p>\n<p>While Ed Sheeran participated, Fuse ODG declined the offer, citing concerns over the song&#8217;s negative portrayal of Africa. <\/p>\n<p>&#8220;It goes deeper than just the Band-Aid song. I wondered, why is Bob Geldof still doing this 40 years later? It doesn&#8217;t make sense. When I was first approached, I was excited. As a creative, when Bob Geldof calls, you think, &#8216;Wow, I\u2019m going to be on a lineup with artists like Ed Sheeran and One Direction.&#8217; But I\u2019ve always been an artist with a purpose, and it hit me that the imagery the Band-Aid song portrayed didn\u2019t align with our mission to show Africa in a positive light,&#8221; he stated. <\/p>\n<p>Fuse said he expressed his concerns to Bob Geldof about the potential long-term harm of the song\u2019s portrayal of Africa. However, Geldof refused to make any changes, argueing that he had been using this approach for 30 years and had no intention of changing it. <\/p>\n<p>&#8220;I tried to explain to him that while the song might raise funds in the short term, it could have lasting negative effects. People wouldn\u2019t want to visit Africa, and it would destroy our collective dignity and pride,&#8221; Fuse added. <\/p>\n<p>Consequently, Fuse is not the only artiste to have expressed regret over his involvement with the song.  <\/p>\n<p>Ed Sheeran, who featured on the 2014 remix, has since apologised for his contribution to the track. In a recent development, he said he regrets lending his voice to the 2024 version of &#8220;Do They Know It\u2019s Christmas?&#8221; <\/p>\n<p><b>About the song and Band-Aid<\/b> <\/p>\n<p>The original &#8220;Do They Know It&#8217;s Christmas?&#8221; was written by Bob Geldof and Midge Ure in 1984 as part of the Band-Aid project, a charity supergroup formed to raise money for famine relief in Ethiopia.  <\/p>\n<p>The single raised over $10 million for the cause, with many major artistes from the UK and Ireland contributing their talents. <\/p>\n<p>Band-Aid, the charity supergroup, was formed by Bob Geldof and Midge Ure in 1984 to address the humanitarian crisis in Ethiopia. <\/p>\n<p><b>Watch the full video below:<\/b><\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DCzIdlMpYcm\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><\/blockquote>\n<p><b>Watch the latest episode of Everyday People on GhanaWeb TV below:<\/b><\/p>\n<p><div class=\"youtube-embed\" data-video_id=\"jWI57On8WIc\"><iframe loading=\"lazy\" title=\"He turned to being a cobbler to enable him pay GH\u00a228 exam fee | Everyday People\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/jWI57On8WIc?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/p>\n<p>JHM\/EB<\/p>\n<\/div>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>UK-based Ghanaian musician Fuse ODG UK-based Ghanaian musician Fuse ODG has strongly criticised &#8220;Do They Know It&#8217;s Christmas?&#8221;, a controversial song by Bob Geldolf\u2019s \u2018Band Aid\u2019. He has also criticised the recent release of its 2014 remix, which dropped as part of the band&#8217;s 40th-anniversary celebrations. With the first version released in 1984 to raise [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":256500,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-256499","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entertainment"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Band-Aid&#039;s &#039;Do They Know It&#039;s Christmas&#039; depicts Africa in a negative light - Ghanamma.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ghanamma.com\/2024\/11\/27\/band-aids-do-they-know-its-christmas-depicts-africa-in-a-negative-light\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Band-Aid&#039;s &#039;Do They Know It&#039;s Christmas&#039; depicts Africa in a negative light - Ghanamma.com\" \/>\n<meta property=\"og:description\" content=\"UK-based Ghanaian musician Fuse ODG UK-based Ghanaian musician Fuse ODG has strongly criticised &#8220;Do They Know It&#8217;s Christmas?&#8221;, a controversial song by Bob Geldolf\u2019s \u2018Band Aid\u2019. He has also criticised the recent release of its 2014 remix, which dropped as part of the band&#8217;s 40th-anniversary celebrations. 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