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Grammy Academy Member C-Real believes Ghanaian artistes are hindering their Grammy potential by neglecting their unique cultural identity.<\/p>\n
Despite multiple nominations by artists like reggae legend Rocky Dawuni, no Ghanaian artist has yet claimed a Grammy Award.<\/p>\n
In an appearance on Channel One TV<\/strong>\u2018s entertainment talk show, The Chat<\/strong>, C-Real explained: \u201cBetrix touched on something that I am also very passionate about \u2013 which is identity \u2026 The last time we had an authentic music genre was Highlife, then after Highlife we had Hiplife, and instead of institutionalizing Hiplife to become a genre for Ghana, we picket and fought about who did what till it was unattractive \u201c<\/p>\n \u201cI love pop music \u2013 Beyonce\u2019 is the biggest Pop star in the World but I don\u2019t know who owns it and I don\u2019t care.. So we\u2019re always grasping at straws with what is globally relevant without investing in what is exclusively Ghanaian\u201d. He added<\/p>\n Known in real life as Cyril-Alex Gockel, C-Real, stressed the need to embrace Ghanaian culture and sound to stand out in the global music scene.<\/p>\n Besides being a Grammy Academy Member, C-Real is a Marketing Consultant and Media Personality at 3Music TV.<\/p>\n Watch the video below<\/p>\n \u00a0<\/p>\n \u201cWe\u2019re constantly chasing global trends without investing in what\u2019s uniquely ours \u2013 we\u2019re losing authenticity,\u201d says Cyril-Alex \u2018C-Real\u2019 Gockel, Grammy Academy Member and Marketing Consultant, in conversation with @pk_koomsonn<\/a> on #TheChat<\/a> pic.twitter.com\/7aUkViy1VX<\/a><\/p>\n \u2014 ChannelOne TV (@Channel1TVGHA) November 23, 2024<\/a><\/p>\n<\/blockquote>\n<\/div>\n\n