{"id":248967,"date":"2024-11-11T13:39:08","date_gmt":"2024-11-11T13:39:08","guid":{"rendered":"https:\/\/www.ghanamma.com\/2024\/11\/11\/stakeholders-discuss-ugcs-in-branding-storytelling\/"},"modified":"2024-11-11T13:39:08","modified_gmt":"2024-11-11T13:39:08","slug":"stakeholders-discuss-ugcs-in-branding-storytelling","status":"publish","type":"post","link":"https:\/\/www.ghanamma.com\/2024\/11\/11\/stakeholders-discuss-ugcs-in-branding-storytelling\/","title":{"rendered":"Stakeholders Discuss UGCs In Branding, Storytelling"},"content":{"rendered":"<p><\/p>\n<div>\n<p>\u00a0<\/p>\n<p>In celebration of this year\u2019s World Digital Marketing Day, Global Media Alliance has held a virtual event to explore the evolving global marketing landscape, driven by the rise of digital platforms.<\/p>\n<p>The virtual discussion on X centered around the theme \u201cThe Power of UGCs in Developing Brands and Storytelling\u201d was hosted by Emmanuel Obuobi.<\/p>\n<p>The session featured creators and industry experts who unpacked the immense potential of user-generated content (UGC) in building brand trust, loyalty, and authenticity.<\/p>\n<p>Brand consultant, Samuel Kwabena Ansong, emphasised the role of UGC in engaging customers actively. \u201cEncourage your customers to create content with your brand; it builds credibility and a sense of belonging,\u201d he stated, advising brands to leverage UGC to establish genuine connections.<\/p>\n<p>Digital creator Akosua Shirley, highlighted the financial potential of UGC for creators, sharing, \u201cUGC offers a unique opportunity for creators to monetize their work while connecting with brands.\u201d<\/p>\n<p>Senior Account Manager and content creator, Abena Otopea, focused on UGC\u2019s effectiveness in building trust and authenticity, stating, \u201cPeople are less likely to lie about brands unless they are officially affiliated, making UGC a powerful tool for honest endorsements.\u201d<\/p>\n<p>The panel also touched on challenges related to UGC, particularly the limited control brands has over how consumers use their products and hashtags.<\/p>\n<p>However, as Shirley put it, \u201cWhen it comes to UGC, do not force customers; create an identity, and customers will naturally align with it.\u201d<\/p>\n<p><strong>By Samuel Boadi<\/strong><\/p>\n<p><!-- CONTENT END 2 -->\n\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 In celebration of this year\u2019s World Digital Marketing Day, Global Media Alliance has held a virtual event to explore the evolving global marketing landscape, driven by the rise of digital platforms. The virtual discussion on X centered around the theme \u201cThe Power of UGCs in Developing Brands and Storytelling\u201d was hosted by Emmanuel Obuobi. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":248968,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-248967","post","type-post","status-publish","format-standard","has-post-thumbnail","category-local-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Stakeholders Discuss UGCs In Branding, Storytelling - Ghanamma.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ghanamma.com\/2024\/11\/11\/stakeholders-discuss-ugcs-in-branding-storytelling\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Stakeholders Discuss UGCs In Branding, Storytelling - Ghanamma.com\" \/>\n<meta property=\"og:description\" content=\"\u00a0 In celebration of this year\u2019s World Digital Marketing Day, Global Media Alliance has held a virtual event to explore the evolving global marketing landscape, driven by the rise of digital platforms. The virtual discussion on X centered around the theme \u201cThe Power of UGCs in Developing Brands and Storytelling\u201d was hosted by Emmanuel Obuobi. [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ghanamma.com\/2024\/11\/11\/stakeholders-discuss-ugcs-in-branding-storytelling\/\" \/>\n<meta property=\"og:site_name\" content=\"Ghanamma.com\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-11T13:39:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ghanamma.com\/2024\/wp-content\/uploads\/2024\/11\/wdm.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"427\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ghana News\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ghana News\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ghanamma.com\\\/2024\\\/11\\\/11\\\/stakeholders-discuss-ugcs-in-branding-storytelling\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ghanamma.com\\\/2024\\\/11\\\/11\\\/stakeholders-discuss-ugcs-in-branding-storytelling\\\/\"},\"author\":{\"name\":\"Ghana News\",\"@id\":\"https:\\\/\\\/www.ghanamma.com\\\/2024\\\/#\\\/schema\\\/person\\\/c70749f3edfbfcd92d45e933f0fe10b5\"},\"headline\":\"Stakeholders Discuss UGCs In Branding, Storytelling\",\"datePublished\":\"2024-11-11T13:39:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ghanamma.com\\\/2024\\\/11\\\/11\\\/stakeholders-discuss-ugcs-in-branding-storytelling\\\/\"},\"wordCount\":244,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.ghanamma.com\\\/2024\\\/11\\\/11\\\/stakeholders-discuss-ugcs-in-branding-storytelling\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.ghanamma.com\\\/2024\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/wdm.jpg\",\"articleSection\":[\"Local News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.ghanamma.com\\\/2024\\\/11\\\/11\\\/stakeholders-discuss-ugcs-in-branding-storytelling\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ghanamma.com\\\/2024\\\/11\\\/11\\\/stakeholders-discuss-ugcs-in-branding-storytelling\\\/\",\"url\":\"https:\\\/\\\/www.ghanamma.com\\\/2024\\\/11\\\/11\\\/stakeholders-discuss-ugcs-in-branding-storytelling\\\/\",\"name\":\"Stakeholders Discuss UGCs In Branding, Storytelling - Ghanamma.com\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ghanamma.com\\\/2024\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.ghanamma.com\\\/2024\\\/11\\\/11\\\/stakeholders-discuss-ugcs-in-branding-storytelling\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ghanamma.com\\\/2024\\\/11\\\/11\\\/stakeholders-discuss-ugcs-in-branding-storytelling\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.ghanamma.com\\\/2024\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/wdm.jpg\",\"datePublished\":\"2024-11-11T13:39:08+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.ghanamma.com\\\/2024\\\/#\\\/schema\\\/person\\\/c70749f3edfbfcd92d45e933f0fe10b5\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.ghanamma.com\\\/2024\\\/11\\\/11\\\/stakeholders-discuss-ugcs-in-branding-storytelling\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.ghanamma.com\\\/2024\\\/11\\\/11\\\/stakeholders-discuss-ugcs-in-branding-storytelling\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.ghanamma.com\\\/2024\\\/11\\\/11\\\/stakeholders-discuss-ugcs-in-branding-storytelling\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.ghanamma.com\\\/2024\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/wdm.jpg\",\"contentUrl\":\"https:\\\/\\\/www.ghanamma.com\\\/2024\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/wdm.jpg\",\"width\":760,\"height\":427},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.ghanamma.com\\\/2024\\\/11\\\/11\\\/stakeholders-discuss-ugcs-in-branding-storytelling\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.ghanamma.com\\\/2024\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Stakeholders Discuss UGCs In Branding, Storytelling\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.ghanamma.com\\\/2024\\\/#website\",\"url\":\"https:\\\/\\\/www.ghanamma.com\\\/2024\\\/\",\"name\":\"Ghanamma.com\",\"description\":\"Ghana mma provides breaking news, top stories in Ghana, Africa, business, entertainment, politics and more.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.ghanamma.com\\\/2024\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.ghanamma.com\\\/2024\\\/#\\\/schema\\\/person\\\/c70749f3edfbfcd92d45e933f0fe10b5\",\"name\":\"Ghana News\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/22cb97c2b08df229330efb2b8c2645feaae8d3ca3ee434035fbb668b5b82f570?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/22cb97c2b08df229330efb2b8c2645feaae8d3ca3ee434035fbb668b5b82f570?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/22cb97c2b08df229330efb2b8c2645feaae8d3ca3ee434035fbb668b5b82f570?s=96&d=mm&r=g\",\"caption\":\"Ghana News\"},\"sameAs\":[\"https:\\\/\\\/www.ghanamma.com\\\/2024\"],\"url\":\"https:\\\/\\\/www.ghanamma.com\\\/2024\\\/author\\\/ghanamma\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Stakeholders Discuss UGCs In Branding, Storytelling - Ghanamma.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ghanamma.com\/2024\/11\/11\/stakeholders-discuss-ugcs-in-branding-storytelling\/","og_locale":"en_US","og_type":"article","og_title":"Stakeholders Discuss UGCs In Branding, Storytelling - Ghanamma.com","og_description":"\u00a0 In celebration of this year\u2019s World Digital Marketing Day, Global Media Alliance has held a virtual event to explore the evolving global marketing landscape, driven by the rise of digital platforms. The virtual discussion on X centered around the theme \u201cThe Power of UGCs in Developing Brands and Storytelling\u201d was hosted by Emmanuel Obuobi. [&hellip;]","og_url":"https:\/\/www.ghanamma.com\/2024\/11\/11\/stakeholders-discuss-ugcs-in-branding-storytelling\/","og_site_name":"Ghanamma.com","article_published_time":"2024-11-11T13:39:08+00:00","og_image":[{"width":760,"height":427,"url":"https:\/\/www.ghanamma.com\/2024\/wp-content\/uploads\/2024\/11\/wdm.jpg","type":"image\/jpeg"}],"author":"Ghana News","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Ghana News","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.ghanamma.com\/2024\/11\/11\/stakeholders-discuss-ugcs-in-branding-storytelling\/#article","isPartOf":{"@id":"https:\/\/www.ghanamma.com\/2024\/11\/11\/stakeholders-discuss-ugcs-in-branding-storytelling\/"},"author":{"name":"Ghana News","@id":"https:\/\/www.ghanamma.com\/2024\/#\/schema\/person\/c70749f3edfbfcd92d45e933f0fe10b5"},"headline":"Stakeholders Discuss UGCs In Branding, Storytelling","datePublished":"2024-11-11T13:39:08+00:00","mainEntityOfPage":{"@id":"https:\/\/www.ghanamma.com\/2024\/11\/11\/stakeholders-discuss-ugcs-in-branding-storytelling\/"},"wordCount":244,"commentCount":0,"image":{"@id":"https:\/\/www.ghanamma.com\/2024\/11\/11\/stakeholders-discuss-ugcs-in-branding-storytelling\/#primaryimage"},"thumbnailUrl":"https:\/\/www.ghanamma.com\/2024\/wp-content\/uploads\/2024\/11\/wdm.jpg","articleSection":["Local News"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.ghanamma.com\/2024\/11\/11\/stakeholders-discuss-ugcs-in-branding-storytelling\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.ghanamma.com\/2024\/11\/11\/stakeholders-discuss-ugcs-in-branding-storytelling\/","url":"https:\/\/www.ghanamma.com\/2024\/11\/11\/stakeholders-discuss-ugcs-in-branding-storytelling\/","name":"Stakeholders Discuss UGCs In Branding, Storytelling - Ghanamma.com","isPartOf":{"@id":"https:\/\/www.ghanamma.com\/2024\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.ghanamma.com\/2024\/11\/11\/stakeholders-discuss-ugcs-in-branding-storytelling\/#primaryimage"},"image":{"@id":"https:\/\/www.ghanamma.com\/2024\/11\/11\/stakeholders-discuss-ugcs-in-branding-storytelling\/#primaryimage"},"thumbnailUrl":"https:\/\/www.ghanamma.com\/2024\/wp-content\/uploads\/2024\/11\/wdm.jpg","datePublished":"2024-11-11T13:39:08+00:00","author":{"@id":"https:\/\/www.ghanamma.com\/2024\/#\/schema\/person\/c70749f3edfbfcd92d45e933f0fe10b5"},"breadcrumb":{"@id":"https:\/\/www.ghanamma.com\/2024\/11\/11\/stakeholders-discuss-ugcs-in-branding-storytelling\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ghanamma.com\/2024\/11\/11\/stakeholders-discuss-ugcs-in-branding-storytelling\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ghanamma.com\/2024\/11\/11\/stakeholders-discuss-ugcs-in-branding-storytelling\/#primaryimage","url":"https:\/\/www.ghanamma.com\/2024\/wp-content\/uploads\/2024\/11\/wdm.jpg","contentUrl":"https:\/\/www.ghanamma.com\/2024\/wp-content\/uploads\/2024\/11\/wdm.jpg","width":760,"height":427},{"@type":"BreadcrumbList","@id":"https:\/\/www.ghanamma.com\/2024\/11\/11\/stakeholders-discuss-ugcs-in-branding-storytelling\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.ghanamma.com\/2024\/"},{"@type":"ListItem","position":2,"name":"Stakeholders Discuss UGCs In Branding, Storytelling"}]},{"@type":"WebSite","@id":"https:\/\/www.ghanamma.com\/2024\/#website","url":"https:\/\/www.ghanamma.com\/2024\/","name":"Ghanamma.com","description":"Ghana mma provides breaking news, top stories in Ghana, Africa, business, entertainment, politics and more.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ghanamma.com\/2024\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.ghanamma.com\/2024\/#\/schema\/person\/c70749f3edfbfcd92d45e933f0fe10b5","name":"Ghana News","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/22cb97c2b08df229330efb2b8c2645feaae8d3ca3ee434035fbb668b5b82f570?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/22cb97c2b08df229330efb2b8c2645feaae8d3ca3ee434035fbb668b5b82f570?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/22cb97c2b08df229330efb2b8c2645feaae8d3ca3ee434035fbb668b5b82f570?s=96&d=mm&r=g","caption":"Ghana News"},"sameAs":["https:\/\/www.ghanamma.com\/2024"],"url":"https:\/\/www.ghanamma.com\/2024\/author\/ghanamma\/"}]}},"_links":{"self":[{"href":"https:\/\/www.ghanamma.com\/2024\/wp-json\/wp\/v2\/posts\/248967","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ghanamma.com\/2024\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ghanamma.com\/2024\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ghanamma.com\/2024\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ghanamma.com\/2024\/wp-json\/wp\/v2\/comments?post=248967"}],"version-history":[{"count":0,"href":"https:\/\/www.ghanamma.com\/2024\/wp-json\/wp\/v2\/posts\/248967\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ghanamma.com\/2024\/wp-json\/wp\/v2\/media\/248968"}],"wp:attachment":[{"href":"https:\/\/www.ghanamma.com\/2024\/wp-json\/wp\/v2\/media?parent=248967"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ghanamma.com\/2024\/wp-json\/wp\/v2\/categories?post=248967"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ghanamma.com\/2024\/wp-json\/wp\/v2\/tags?post=248967"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}