Vice President Dr Mahamudu Bawumia graced the launch of the Ghana Music Xperience (GMX), a locally developed streaming platform. <\/p>\n The GMX is set to become the country\u2019s premier digital hub for local music, offering a comprehensive library that includes highlife, hiplife, afrobeat, and traditional folk, aiming to make Ghanaian music accessible both locally and internationally.<\/p>\n Vice President Bawumia, speaking as the special guest of honour, emphasised the significance of GMX as a platform that both preserves Ghana\u2019s cultural heritage and provides new opportunities for local artists. <\/p>\n \u201cThis is a historic moment for Ghana, with our music, we are building a legacy that requires tools and platforms to ensure our artists receive recognition, compensation, and a rightful place on the global stage. <\/p>\n GMX is more than just a music streaming platform; it\u2019s an embodiment of our culture and a support system for our artists.\u201d<\/p>\n Minister of Tourism, Arts, and Culture, Andrew Egyapa Mercer, echoed these sentiments, describing GMX as a \u201crevolution in Ghana\u2019s music landscape.\u201d <\/p>\n He highlighted the platform’s potential to promote Ghanaian culture and attract a global audience, further contributing to tourism and national pride.<\/p>\n GMX\u2019s CEO, Ato Eduenu Tandoh, noted that the platform was created to bring Ghanaians closer to their music heritage. <\/p>\n \u201cOur goal is to provide an experience that helps people connect deeply with the music they love, while introducing them to new sounds, artists, and parts of our history,\u201d Tandoh stated.<\/p>\n Tandoh also called on private entities and investors to join GMX in its mission, inviting them to support Ghana\u2019s musicians.<\/p>\n \u201cThis is more than just a streaming service; it\u2019s a movement for Ghana\u2019s music industry,\u201d he said while thanking the Ministry of Tourism, Arts, and Culture for its partnership in bringing GMX to life.<\/p>\n Bessa Simons, President of MUSIGA, lauded GMX as a critical step toward uniting Ghanaian musicians under a shared platform that values their contributions. <\/p>\n \u201cThis is more than a technological advancement; it\u2019s a leap toward realizing our vision of a thriving music industry in Ghana,\u201d Simons said.<\/p>\n He urged artists and music lovers alike to embrace GMX.<\/p>\n Traditional artiste King Ayisoba performed at the event, captivating the audience and setting a tone of cultural pride for the platform\u2019s future. <\/p>\n GMX has announced partnerships to onboard content from national sources and will host music spanning from traditional folk to modern genres.<\/p>\n GMX offers exclusive features designed to deepen user engagement with Ghanaian music. These include early access to new releases, artist interviews, behind-the-scenes footage, and a recommendation engine powered by artificial intelligence to enhance music discovery.<\/p>\n With both free and premium subscription options, GMX promises to make Ghanaian music more accessible while supporting artists through fair compensation. <\/p>\n The platform is part of a broader strategy to protect artists’ work from piracy, ensuring that they benefit from their art. Available on both iOS and Android, GMX aims to be a digital gateway for Ghanaian music, expanding its reach and helping local talent gain international recognition.<\/p>\n AM\/EK<\/p>\n Watch the latest episode of Ballot Briefing below:<\/b><\/p>\n![\"Dr](\"https:\/\/cdn.ghanaweb.com\/imagelib\/pics\/792\/79207018.295.jpg\" "\\"Dr")
Dr Bawumia among other dignitaries<\/span><\/span><\/p>\n<\/div>\n![](\"https:\/\/cdn.ghanaweb.com\/imagelib\/pics\/404\/40450780.jpg\")
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