{"id":229219,"date":"2024-10-10T02:12:52","date_gmt":"2024-10-10T02:12:52","guid":{"rendered":"https:\/\/www.ghanamma.com\/2024\/10\/10\/pay-attention-to-quality-idris-elba-urges-african-filmmakers\/"},"modified":"2024-10-10T02:12:52","modified_gmt":"2024-10-10T02:12:52","slug":"pay-attention-to-quality-idris-elba-urges-african-filmmakers","status":"publish","type":"post","link":"https:\/\/www.ghanamma.com\/2024\/10\/10\/pay-attention-to-quality-idris-elba-urges-african-filmmakers\/","title":{"rendered":"Pay attention to quality – Idris Elba urges African filmmakers"},"content":{"rendered":"

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Legendary British-Ghanaian actor Idris Elba has called on African filmmakers to focus on producing high-quality content.<\/p>\n

The second edition of the Africa Cinema Summit (ACS) kicked off on Monday, October 7, 2024, at the Movenpick Ambassador Hotel in Accra.<\/p>\n

Organized by Ghana\u2019s National Film Authority (NFA), day 1 of the summit was headlined by the legendary British actor and Chairman of IE7&The Akuna Group, Idris Elba.<\/p>\n

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Speaking to Channel One TV<\/b> at the summit, Idris Elba stressed the need for African filmmakers to invest in quality production values, noting that advancements in technology have made it easier to create professional-grade films.<\/p>\n

By prioritizing quality, the legendary actor known for his roles in films like \u201cLuther\u201d and \u201cThe Beast of No Nation,\u201d argued that African cinema can compete on the global stage.<\/p>\n

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\u201cWe have to think about appeasing our local market, local, I don\u2019t just mean Ghana, but I mean Nigeria, West Africa, South Africa.. because people love movies all over Africa\u2026 So in as much as we want to appeal to the international market\u2026we have to do it at home first\u2026When you get an American movie hit, usually it\u2019s a domesticated hit before it is a hit outside\u2026So is it really important that we don\u2019t focus on International but we focus on home\u201d.He said<\/p>\n

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\u201cWe have to focus on quality, We can\u2019t make films that do not keep to the standard of the rest of the world, there is no excuse for that .. democratisation of equipment means we can all shoot on a nice camera, we can all shoot with good mics,\u2026 So we have to pay attention to quality\u201d. He added<\/p>\n

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The second edition of the Africa Cinema Summit which is aimed at fostering collaboration, innovation, and sustainable growth within the African cinema industry will end on Thursday, October 10.<\/p>\n

Watch the video below<\/p>\n