<\/p>\n
Ghanaian actress Mercy Asiedu has addressed claims that the Kumawood film industry has declined. <\/p>\n
In an interview with Hitz FM on October 8, 2024, she asserted that the industry is far from dead, emphasising that Kumawood\u2019s current challenges stem from a lack of technological advancement. <\/p>\n
According to her, there is still an abundance of talent, but the technology needed to distribute the movies effectively isn’t available. <\/p>\n
“Kumawood is not dead. Actors and actresses are still available; producers are still available; it’s just that technology has changed,” Asiedu stated. <\/p>\n
She highlighted the shift from physical CD sales to digital platforms, stating that producers used to recoup their investments quickly through CD sales, a model that is no longer viable. <\/p>\n
\u201cAt first, producers could release movies every Monday and get their money back within the week. But now, nobody is buying CDs anymore,\u201d she added. <\/p>\n
Mercy Asiedu attributed the situation to industry players who were slow to adapt to technological advancements, stating that this delay is a major reason for the industry’s struggles. <\/p>\n
\u201cThose responsible for the movie industry in the country weren’t quick enough to adapt to changing technology, which is why we are where we are,\u201d she explained. <\/p>\n
However, she maintained that \u201cthe Kumawood industry is not dead; we just need to update our technology.\u201d <\/p>\n