{"id":212054,"date":"2024-08-22T09:49:49","date_gmt":"2024-08-22T09:49:49","guid":{"rendered":"https:\/\/www.ghanamma.com\/2024\/08\/22\/gamified-rower-startup-aviron-branches-out-into-bikes\/"},"modified":"2024-08-22T09:49:49","modified_gmt":"2024-08-22T09:49:49","slug":"gamified-rower-startup-aviron-branches-out-into-bikes","status":"publish","type":"post","link":"https:\/\/www.ghanamma.com\/2024\/08\/22\/gamified-rower-startup-aviron-branches-out-into-bikes\/","title":{"rendered":"Gamified rower startup Aviron branches out into bikes"},"content":{"rendered":"<p><\/p>\n<div>\n<p id=\"speakable-summary\" class=\"wp-block-paragraph\">Call it a reverse Peloton. Toronto-based Aviron, best known for its connected rower, has released a stationary bike. The Fit Bike runs $2,400, though the company has taken $400 off the price right out the gate. That places the system between Peloton\u2019s entry-level Bike ($1,500) and Bike+ ($2,500).<\/p>\n<p class=\"wp-block-paragraph\">Like Peloton, Aviron\u2019s real play is content. At $29 a month, the service is $15 less than Peloton\u2019s subscription. It\u2019s presumably also less pricey to produce, as the company\u2019s play revolves around games, rather than studio-based instructors.<\/p>\n<p class=\"wp-block-paragraph\">In its press material, Aviron promises to turn \u201caddictive game secrets into habit-forming fitness.\u201d What that means in practice is that the 22-inch display shows custom-built games that respond to the workouts. Those are available in multiplayer mode to compete against other users; nothing like healthy competition to get the blood pumping.<\/p>\n<p class=\"wp-block-paragraph\">Aviron offers classes as well, along with access to streaming services like Netflix, Hulu, Disney+, Prime Video, Paramount+, Max and YouTube, along with Spotify integration. If you\u2019d rather chill out and enjoy some video scenery, that\u2019s an option, too. The system has Bluetooth connectivity and a pair of built-in speakers. The pedal system utilizes electromagnetic resistance.<\/p>\n<p class=\"wp-block-paragraph\">The company began life as a YC-backed gym equipment maker before pivoting to the home market during the pandemic. The startup released its rower in 2022, which runs the same price as the new bike. There\u2019s also the cheaper Go model, which swaps the built-in display for iPad compatibility at $1,300. Peloton launched its own $3,200 rower later that same year.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Call it a reverse Peloton. Toronto-based Aviron, best known for its connected rower, has released a stationary bike. The Fit Bike runs $2,400, though the company has taken $400 off the price right out the gate. That places the system between Peloton\u2019s entry-level Bike ($1,500) and Bike+ ($2,500). Like Peloton, Aviron\u2019s real play is content. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-212054","post","type-post","status-publish","format-standard","category-technology"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gamified rower startup Aviron branches out into bikes - Ghanamma.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ghanamma.com\/2024\/08\/22\/gamified-rower-startup-aviron-branches-out-into-bikes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gamified rower startup Aviron branches out into bikes - Ghanamma.com\" \/>\n<meta property=\"og:description\" content=\"Call it a reverse Peloton. Toronto-based Aviron, best known for its connected rower, has released a stationary bike. The Fit Bike runs $2,400, though the company has taken $400 off the price right out the gate. That places the system between Peloton\u2019s entry-level Bike ($1,500) and Bike+ ($2,500). Like Peloton, Aviron\u2019s real play is content. 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