The Guardian<\/a> that Coca-Cola addiction is so strong in the Mexican state because it starts very early in life. Data shows that 15% of Indigenous children aged one or two regularly consume soft drinks, as do 3% of babies under six months.<\/p>\nUnfortunately, the consequences of Chiapas\u2019 \u201csoft drink epidemic\u201d have been very similar. Diabetes accounts for about 3,000 deaths per year, making it the second most prevalent cause of death in the state, and excessive sugar consumption is causing tooth decay in both children and adults. Sadly, these serious health concerns are not enough to make people stop drinking Coca-Cola<\/a>, and some people believe getting the people of Chiapas to give up the iconic beverage may be an impossible mission.<\/p>\nJaime Page Pliego, the author of the Cimsur study that revealed just how addicted Chiapas was to Coca-Cola, said that some diabetes sufferers continue to drink the soft drink, despite being fully aware of the risks.<\/p>\n
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