{"id":206748,"date":"2024-08-06T18:39:33","date_gmt":"2024-08-06T18:39:33","guid":{"rendered":"https:\/\/www.ghanamma.com\/2024\/08\/06\/man-utd-sponsors-reveal-plan-to-buy-old-trafford-naming-rights\/"},"modified":"2024-08-06T18:39:33","modified_gmt":"2024-08-06T18:39:33","slug":"man-utd-sponsors-reveal-plan-to-buy-old-trafford-naming-rights","status":"publish","type":"post","link":"https:\/\/www.ghanamma.com\/2024\/08\/06\/man-utd-sponsors-reveal-plan-to-buy-old-trafford-naming-rights\/","title":{"rendered":"Man Utd sponsors reveal plan to buy Old Trafford naming rights \u2013"},"content":{"rendered":"<p><\/p>\n<div>\n<p><strong>Manchester United shirt sponsors Snapdragon are interested in acquiring the naming rights to Old Trafford or any new stadium the club may build.<\/strong><\/p>\n<p>United have set up a task force to evaluate potential redevelopments to their current stadium or whether it would be better to build a new home, potentially next to Old Trafford on land already owned by the club. Renovating Old Trafford in its current guise is complicated by a railway line running along the back of the Sir Bobby Charlton Stand, with the Bridgewater Canal close by on the other side.<\/p>\n<p>The hope is for the Red Devils to\u00a0play at a 100,000-seater stadium\u00a0\u2013 Sir Jim Ratcliffe wants to build a \u2018Wembley of the north\u2019 \u2013 regardless of whether they leave or rebuild Old Trafford, and the club are\u00a0open to selling naming rights\u00a0for \u2018tens of millions\u2019 in order to raise funds for the project.<\/p>\n<p>Snapdragon have taken over from TeamViewer as United\u2019s front-of-shirt sponsors this season, and the chief marketing officer of parent company Qualcomm, Don McGuire, was open with his intention to take on stadium naming rights.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.ghanamma.com\/wp-content\/uploads\/2024\/08\/01j4kh6c4e9wj1439skc.jpg\" alt=\"Manchester United v Crystal Palace - Premier League\" title=\"Manchester United v Crystal Palace - Premier League\"\/><\/figure>\n<p>Old Trafford could have a new name in the future \/ Alex Livesey\/GettyImages<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<p>\u201cOld Trafford is Old Trafford, it should always be Old Trafford,\u201d McGuire said.<\/p>\n<p>\u201cBut if there is a brand attached to that in some way, shape or form, powered by someone, an \u2018at\u2019 or whatever\u2026this Snapdragon Stadium at Bashor Field.<\/p>\n<p>\u201cWe are working very closely with the team on the re-imagination of Old Trafford from a technology and innovation standpoint and Carrington both. So if that leads to something bigger, where it would make sense for us to go even bigger \u2013 this [shirt sponsor] is pretty big by the way, not inexpensive \u2013 but if it makes sense we are always looking out for opportunities.\u201d<\/p>\n<p>Though selling stadium naming rights is commonplace in modern football, only six Premier League teams have done ahead of the 2024\/25 season \u2013\u00a0Arsenal,\u00a0Bournemouth,\u00a0Brentford,\u00a0Brighton &amp; Hove Albion,\u00a0Leicester City\u00a0and\u00a0Manchester City.<\/p>\n<p>Tottenham Hotspur, who moved into their \u00a31bn ground in 2019, are still on the lookout for a long-term naming rights partner and are perhaps in the position most similar to\u00a0United\u00a0in this sense. Spurs have allowed the official name to stand as Tottenham Hotspur Stadium to boost the club\u2019s own brand overseas, though supporters regularly refer to it as White Hart Lane after the old ground.<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Manchester United shirt sponsors Snapdragon are interested in acquiring the naming rights to Old Trafford or any new stadium the club may build. United have set up a task force to evaluate potential redevelopments to their current stadium or whether it would be better to build a new home, potentially next to Old Trafford on [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":206749,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-206748","post","type-post","status-publish","format-standard","has-post-thumbnail","category-sports"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Man Utd sponsors reveal plan to buy Old Trafford naming rights \u2013 - Ghanamma.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ghanamma.com\/2024\/08\/06\/man-utd-sponsors-reveal-plan-to-buy-old-trafford-naming-rights\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Man Utd sponsors reveal plan to buy Old Trafford naming rights \u2013 - Ghanamma.com\" \/>\n<meta property=\"og:description\" content=\"Manchester United shirt sponsors Snapdragon are interested in acquiring the naming rights to Old Trafford or any new stadium the club may build. 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