{"id":187200,"date":"2024-06-05T15:24:30","date_gmt":"2024-06-05T15:24:30","guid":{"rendered":"https:\/\/www.ghanamma.com\/2024\/06\/05\/citi-business-festival-covid-19-propelled-acceptance-of-digital-technology\/"},"modified":"2024-06-05T15:24:30","modified_gmt":"2024-06-05T15:24:30","slug":"citi-business-festival-covid-19-propelled-acceptance-of-digital-technology","status":"publish","type":"post","link":"https:\/\/www.ghanamma.com\/2024\/06\/05\/citi-business-festival-covid-19-propelled-acceptance-of-digital-technology\/","title":{"rendered":"Citi Business Festival: COVID-19 propelled acceptance of digital technology"},"content":{"rendered":"<p><\/p>\n<div>\n<p>Nsano, a fintech firm in Ghana, has highlighted the significant impact of the COVID-19 pandemic in accelerating the adoption of digital technology across the country.<\/p>\n<p>Priscilla Hazel, the Group Head of Commercial at Nsano, stressed that the acceptance of digital technology was relatively low before the pandemic, especially among individuals resistant to change and those with limited literacy skills.<\/p>\n<p>Ms. Hazel shared these insights at the Citi Business Festival Roundtable in Accra on Wednesday, during an event themed \u201cDriving Business Growth in an Era of Digital Technology.\u201d<\/p>\n<p>\u201cI think for me, COVID helped a lot. It was negative, all the things that happened. But there is always a silver lining to things. And for me for COVID, it was the fact that so many who were averse or illiterate to some extent when it came to digital technology made the effort to understand what it was about and come on board.\u201d<\/p>\n<p>She cited the example of older family members who have now embraced the use of MoMo, a popular mobile money service.<\/p>\n<p>\u201cCase in point, our parents and our aunties. I know so many of my aunties and uncles who use MoMo now and did not use it before. They always wanted cash but because of COVID. COVID forced them to, So now it has become second nature to them. They continued after COVID restrictions were down. So that is one value I have seen,\u201d she stated.<\/p>\n<hr\/>\n<div class=\"entry-content no-share\">\n<div class=\"content-inner \">\n<p><em><strong>Explore the world of impactful news with CitiNewsroom on WhatsApp!<\/strong><\/em><\/p>\n<p><em><strong>Click on the link to join the Citi Newsroom channel for curated, meaningful stories tailored just for YOU:\u00a0https:\/\/whatsapp.com\/channel\/0029VaCYzPRAYlUPudDDe53x<\/strong><\/em><\/p>\n<p><em><strong>No spams, just the stories that truly matter! #StayInformed #CitiNewsroom #CNRDigital<\/strong><\/em><\/p>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Nsano, a fintech firm in Ghana, has highlighted the significant impact of the COVID-19 pandemic in accelerating the adoption of digital technology across the country. Priscilla Hazel, the Group Head of Commercial at Nsano, stressed that the acceptance of digital technology was relatively low before the pandemic, especially among individuals resistant to change and those [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":187201,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-187200","post","type-post","status-publish","format-standard","has-post-thumbnail","category-local-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Citi Business Festival: COVID-19 propelled acceptance of digital technology - Ghanamma.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ghanamma.com\/2024\/06\/05\/citi-business-festival-covid-19-propelled-acceptance-of-digital-technology\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Citi Business Festival: COVID-19 propelled acceptance of digital technology - Ghanamma.com\" \/>\n<meta property=\"og:description\" content=\"Nsano, a fintech firm in Ghana, has highlighted the significant impact of the COVID-19 pandemic in accelerating the adoption of digital technology across the country. 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