{"id":160780,"date":"2024-03-11T07:28:05","date_gmt":"2024-03-11T07:28:05","guid":{"rendered":"https:\/\/www.ghanamma.com\/2024\/03\/11\/govt-directs-state-agencies-to-broadcast-all-advertisements-on-kbc\/"},"modified":"2024-03-11T07:28:05","modified_gmt":"2024-03-11T07:28:05","slug":"govt-directs-state-agencies-to-broadcast-all-advertisements-on-kbc","status":"publish","type":"post","link":"https:\/\/www.ghanamma.com\/2024\/03\/11\/govt-directs-state-agencies-to-broadcast-all-advertisements-on-kbc\/","title":{"rendered":"Govt Directs State Agencies to Broadcast All Advertisements on KBC"},"content":{"rendered":"<p><\/p>\n<div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-308783\" alt=\"\" width=\"748\" height=\"400\"  data-lazy- src=\"https:\/\/www.ghanamma.com\/wp-content\/uploads\/2024\/03\/KBC.jpg\"\/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-308783\" src=\"https:\/\/www.ghanamma.com\/wp-content\/uploads\/2024\/03\/KBC.jpg\" alt=\"\" width=\"748\" height=\"400\"  \/>Upon authorization by the Government Advertising Agency, the Kenya Broadcasting Corporation (KBC) will now disseminate all National Government electronic advertisements.<\/p>\n<p>Broadcasting and Telecommunications Principal Secretary Prof Edward Kisiang\u2019ani issued this directive through a letter to the chief executive officers of state corporations, independent commissions, and public universities.<\/p>\n<p>Prof. Kisiang\u2019ani said this action aligns with the government policy of revitalizing struggling public sector entities and ensuring that any public-private partnership does not favor the private sector at the expense of the public sector.<\/p>\n<p>\u201cIn light of the foregoing, all public sector electronic (radio and television) advertisements from Ministries, Departments and Agencies (MDAs) that fall under the National Government, Independent Commissions and Public Universities shall be handled by the Kenya Broadcasting Corporation (KBC) upon authorization by the Government Advertising Agency,\u201d said Prof Kisiang\u2019ani in a letter dated March 7, 2024.<\/p>\n<p>The Ministry further justified the decision by highlighting the extensive network coverage provided by the national broadcaster, ensuring advertisers a broad reach.<\/p>\n<p>KBC extends its reach through 13 radio stations, seven sub-services, and two TV stations, providing coverage in both national and local dialects.<\/p>\n<p>Moreover, the directive is expected to enhance the corporation\u2019s funding as part of the government\u2019s revitalization efforts through a modernization framework, aiming to position it as a leading national broadcaster in Africa.<\/p>\n<p>\u201cThis effort requires the national broadcaster to take the lead in the dissemination of information in Kenya,\u201d he added.<\/p>\n<p>The directive is also in response to a 2015 circular by the National Treasury, leading to the establishment of GAA, which centralized public sector advertising to enhance cost-cutting through procurement efficiency.<\/p>\n<p>This initiative aligns with the government\u2019s goal to reduce pending bills owed to the media industry while ensuring a seamless provision of public sector advertising services.<\/p>\n<p>A recent report from the Communications Authority of Kenya reveals that out of the Kes.16.1 billion spent on media advertising between July and September 2023, television received the largest allocation at Kes. 10.9 billion, followed by radio at Kes. 3.6 billion, and print at Kes. 1.6 billion.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Upon authorization by the Government Advertising Agency, the Kenya Broadcasting Corporation (KBC) will now disseminate all National Government electronic advertisements. Broadcasting and Telecommunications Principal Secretary Prof Edward Kisiang\u2019ani issued this directive through a letter to the chief executive officers of state corporations, independent commissions, and public universities. Prof. Kisiang\u2019ani said this action aligns with the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":160781,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-160780","post","type-post","status-publish","format-standard","has-post-thumbnail","category-kenya-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Govt Directs State Agencies to Broadcast All Advertisements on KBC - Ghanamma.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ghanamma.com\/2024\/03\/11\/govt-directs-state-agencies-to-broadcast-all-advertisements-on-kbc\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Govt Directs State Agencies to Broadcast All Advertisements on KBC - Ghanamma.com\" \/>\n<meta property=\"og:description\" content=\"Upon authorization by the Government Advertising Agency, the Kenya Broadcasting Corporation (KBC) will now disseminate all National Government electronic advertisements. 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