{"id":160186,"date":"2024-03-08T15:26:48","date_gmt":"2024-03-08T15:26:48","guid":{"rendered":"https:\/\/www.ghanamma.com\/2024\/03\/08\/build-purpose-led-businesses-young-entrepreneurs-told\/"},"modified":"2024-03-08T15:26:48","modified_gmt":"2024-03-08T15:26:48","slug":"build-purpose-led-businesses-young-entrepreneurs-told","status":"publish","type":"post","link":"https:\/\/www.ghanamma.com\/2024\/03\/08\/build-purpose-led-businesses-young-entrepreneurs-told\/","title":{"rendered":"Build Purpose-led Businesses &#8211; Young Entrepreneurs Told"},"content":{"rendered":"<p><\/p>\n<div>\n<p><strong><em>Edward Effah<\/em><\/strong><\/p>\n<p>\u00a0<\/p>\n<p>Founder of Fidelity Bank and Chairman of Unilever, Edward Effah, has emphasised the significance of visionary leadership for young entrepreneurs.<\/p>\n<p>Mr. Effah, who was speaking at a recent Orange Summit held by Fidelity Bank in Accra, highlighted the essence of having a clear vision that transcended mere organisational success.<\/p>\n<p>He emphasised that a compelling vision should embody a broader calling, one that aimed to address socio-economic challenges within the nation.<\/p>\n<p>\u201cYour vision should have a calling. It should not be just about being the biggest organization or having the best products in the world. It should have a calling beyond the organization. It should make the world a better place. For instance, if you are in a poultry farm, your calling should be to solve Ghana\u2019s malnutrition problem,\u201d he remarked, stressing the importance of businesses contributing to societal development beyond profit-making endeavours.<\/p>\n<p>\u201cAt Fidelity Bank, when we said we wanted to be a world-class bank that gives returns to all its stakeholders, we went further to say that we wanted to contribute to Ghana\u2019s socio-economic development. That was the bigger calling, and that bigger calling created more followership,\u201d Mr. Effah noted.<\/p>\n<p>He said by actively participating in initiatives such as financing at least half of the power projects in Ghana in recent years and promoting inclusive banking, Fidelity Bank established itself as an institution dedicated to societal betterment.<\/p>\n<p>Moreover, he underscored the importance of stakeholder management, asserting that a robust vision should cater to the interests of all stakeholders.<\/p>\n<p>\u201cWhen people come, they will know that they want to work with an organization that seeks to solve Ghana\u2019s socioeconomic problems deliberately,\u201d he said.<\/p>\n<p>This focus on social impact, Mr. Effah argued, not only attracted passionate individuals but also fostered a sense of purpose within the organisation.<\/p>\n<p>\u201cI think whatever business you\u2019re in, it\u2019s important that you really are a thought-leader, and you know the industry inside out. And when you do, individuals look up to you and you are called to speak on relevant topics globally,\u201d he said.<\/p>\n<p>He urged entrepreneurs to delve into thorough research and continuous learning, drawing from his own experience at Fidelity Bank. He also stressed the importance of research and learning undertaken by the bank in the beginning to understand and emulate the success of world-class financial institutions.<\/p>\n<p>\u201cBy studying successful counterparts worldwide, entrepreneurs can navigate their industries more effectively and steer clear of common pitfalls,\u201d he said.<\/p>\n<p>The event also featured speakers from relevant organizations such as the Ghana Revenue Authority (GRA), the Food and Drugs Authority (FDA), Ghana Export and Promotion Authority (GEPA) and the African Continental Free Trade Area (AfCFTA).<\/p>\n<p><strong>By Samuel Boadi<\/strong><\/p>\n<p><!-- AI CONTENT END 2 -->\n\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Edward Effah \u00a0 Founder of Fidelity Bank and Chairman of Unilever, Edward Effah, has emphasised the significance of visionary leadership for young entrepreneurs. Mr. Effah, who was speaking at a recent Orange Summit held by Fidelity Bank in Accra, highlighted the essence of having a clear vision that transcended mere organisational success. He emphasised that [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":160187,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-160186","post","type-post","status-publish","format-standard","has-post-thumbnail","category-local-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Build Purpose-led Businesses - Young Entrepreneurs Told - Ghanamma.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ghanamma.com\/2024\/03\/08\/build-purpose-led-businesses-young-entrepreneurs-told\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Build Purpose-led Businesses - Young Entrepreneurs Told - Ghanamma.com\" \/>\n<meta property=\"og:description\" content=\"Edward Effah \u00a0 Founder of Fidelity Bank and Chairman of Unilever, Edward Effah, has emphasised the significance of visionary leadership for young entrepreneurs. Mr. Effah, who was speaking at a recent Orange Summit held by Fidelity Bank in Accra, highlighted the essence of having a clear vision that transcended mere organisational success. He emphasised that [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ghanamma.com\/2024\/03\/08\/build-purpose-led-businesses-young-entrepreneurs-told\/\" \/>\n<meta property=\"og:site_name\" content=\"Ghanamma.com\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-08T15:26:48+00:00\" \/>\n<meta name=\"author\" content=\"Ghana News\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ghana News\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ghanamma.com\\\/2024\\\/03\\\/08\\\/build-purpose-led-businesses-young-entrepreneurs-told\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ghanamma.com\\\/2024\\\/03\\\/08\\\/build-purpose-led-businesses-young-entrepreneurs-told\\\/\"},\"author\":{\"name\":\"Ghana News\",\"@id\":\"https:\\\/\\\/www.ghanamma.com\\\/2024\\\/#\\\/schema\\\/person\\\/c70749f3edfbfcd92d45e933f0fe10b5\"},\"headline\":\"Build Purpose-led Businesses &#8211; Young Entrepreneurs Told\",\"datePublished\":\"2024-03-08T15:26:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ghanamma.com\\\/2024\\\/03\\\/08\\\/build-purpose-led-businesses-young-entrepreneurs-told\\\/\"},\"wordCount\":455,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.ghanamma.com\\\/2024\\\/03\\\/08\\\/build-purpose-led-businesses-young-entrepreneurs-told\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"articleSection\":[\"Local News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.ghanamma.com\\\/2024\\\/03\\\/08\\\/build-purpose-led-businesses-young-entrepreneurs-told\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ghanamma.com\\\/2024\\\/03\\\/08\\\/build-purpose-led-businesses-young-entrepreneurs-told\\\/\",\"url\":\"https:\\\/\\\/www.ghanamma.com\\\/2024\\\/03\\\/08\\\/build-purpose-led-businesses-young-entrepreneurs-told\\\/\",\"name\":\"Build Purpose-led Businesses - Young Entrepreneurs Told - Ghanamma.com\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ghanamma.com\\\/2024\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.ghanamma.com\\\/2024\\\/03\\\/08\\\/build-purpose-led-businesses-young-entrepreneurs-told\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ghanamma.com\\\/2024\\\/03\\\/08\\\/build-purpose-led-businesses-young-entrepreneurs-told\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2024-03-08T15:26:48+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.ghanamma.com\\\/2024\\\/#\\\/schema\\\/person\\\/c70749f3edfbfcd92d45e933f0fe10b5\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.ghanamma.com\\\/2024\\\/03\\\/08\\\/build-purpose-led-businesses-young-entrepreneurs-told\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.ghanamma.com\\\/2024\\\/03\\\/08\\\/build-purpose-led-businesses-young-entrepreneurs-told\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.ghanamma.com\\\/2024\\\/03\\\/08\\\/build-purpose-led-businesses-young-entrepreneurs-told\\\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.ghanamma.com\\\/2024\\\/03\\\/08\\\/build-purpose-led-businesses-young-entrepreneurs-told\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.ghanamma.com\\\/2024\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Build Purpose-led Businesses &#8211; Young Entrepreneurs Told\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.ghanamma.com\\\/2024\\\/#website\",\"url\":\"https:\\\/\\\/www.ghanamma.com\\\/2024\\\/\",\"name\":\"Ghanamma.com\",\"description\":\"Ghana mma provides breaking news, top stories in Ghana, Africa, business, entertainment, politics and more.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.ghanamma.com\\\/2024\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.ghanamma.com\\\/2024\\\/#\\\/schema\\\/person\\\/c70749f3edfbfcd92d45e933f0fe10b5\",\"name\":\"Ghana News\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/22cb97c2b08df229330efb2b8c2645feaae8d3ca3ee434035fbb668b5b82f570?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/22cb97c2b08df229330efb2b8c2645feaae8d3ca3ee434035fbb668b5b82f570?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/22cb97c2b08df229330efb2b8c2645feaae8d3ca3ee434035fbb668b5b82f570?s=96&d=mm&r=g\",\"caption\":\"Ghana News\"},\"sameAs\":[\"https:\\\/\\\/www.ghanamma.com\\\/2024\"],\"url\":\"https:\\\/\\\/www.ghanamma.com\\\/2024\\\/author\\\/ghanamma\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Build Purpose-led Businesses - Young Entrepreneurs Told - Ghanamma.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ghanamma.com\/2024\/03\/08\/build-purpose-led-businesses-young-entrepreneurs-told\/","og_locale":"en_US","og_type":"article","og_title":"Build Purpose-led Businesses - Young Entrepreneurs Told - Ghanamma.com","og_description":"Edward Effah \u00a0 Founder of Fidelity Bank and Chairman of Unilever, Edward Effah, has emphasised the significance of visionary leadership for young entrepreneurs. Mr. Effah, who was speaking at a recent Orange Summit held by Fidelity Bank in Accra, highlighted the essence of having a clear vision that transcended mere organisational success. He emphasised that [&hellip;]","og_url":"https:\/\/www.ghanamma.com\/2024\/03\/08\/build-purpose-led-businesses-young-entrepreneurs-told\/","og_site_name":"Ghanamma.com","article_published_time":"2024-03-08T15:26:48+00:00","author":"Ghana News","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Ghana News","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.ghanamma.com\/2024\/03\/08\/build-purpose-led-businesses-young-entrepreneurs-told\/#article","isPartOf":{"@id":"https:\/\/www.ghanamma.com\/2024\/03\/08\/build-purpose-led-businesses-young-entrepreneurs-told\/"},"author":{"name":"Ghana News","@id":"https:\/\/www.ghanamma.com\/2024\/#\/schema\/person\/c70749f3edfbfcd92d45e933f0fe10b5"},"headline":"Build Purpose-led Businesses &#8211; Young Entrepreneurs Told","datePublished":"2024-03-08T15:26:48+00:00","mainEntityOfPage":{"@id":"https:\/\/www.ghanamma.com\/2024\/03\/08\/build-purpose-led-businesses-young-entrepreneurs-told\/"},"wordCount":455,"commentCount":0,"image":{"@id":"https:\/\/www.ghanamma.com\/2024\/03\/08\/build-purpose-led-businesses-young-entrepreneurs-told\/#primaryimage"},"thumbnailUrl":"","articleSection":["Local News"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.ghanamma.com\/2024\/03\/08\/build-purpose-led-businesses-young-entrepreneurs-told\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.ghanamma.com\/2024\/03\/08\/build-purpose-led-businesses-young-entrepreneurs-told\/","url":"https:\/\/www.ghanamma.com\/2024\/03\/08\/build-purpose-led-businesses-young-entrepreneurs-told\/","name":"Build Purpose-led Businesses - Young Entrepreneurs Told - Ghanamma.com","isPartOf":{"@id":"https:\/\/www.ghanamma.com\/2024\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.ghanamma.com\/2024\/03\/08\/build-purpose-led-businesses-young-entrepreneurs-told\/#primaryimage"},"image":{"@id":"https:\/\/www.ghanamma.com\/2024\/03\/08\/build-purpose-led-businesses-young-entrepreneurs-told\/#primaryimage"},"thumbnailUrl":"","datePublished":"2024-03-08T15:26:48+00:00","author":{"@id":"https:\/\/www.ghanamma.com\/2024\/#\/schema\/person\/c70749f3edfbfcd92d45e933f0fe10b5"},"breadcrumb":{"@id":"https:\/\/www.ghanamma.com\/2024\/03\/08\/build-purpose-led-businesses-young-entrepreneurs-told\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ghanamma.com\/2024\/03\/08\/build-purpose-led-businesses-young-entrepreneurs-told\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ghanamma.com\/2024\/03\/08\/build-purpose-led-businesses-young-entrepreneurs-told\/#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/www.ghanamma.com\/2024\/03\/08\/build-purpose-led-businesses-young-entrepreneurs-told\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.ghanamma.com\/2024\/"},{"@type":"ListItem","position":2,"name":"Build Purpose-led Businesses &#8211; Young Entrepreneurs Told"}]},{"@type":"WebSite","@id":"https:\/\/www.ghanamma.com\/2024\/#website","url":"https:\/\/www.ghanamma.com\/2024\/","name":"Ghanamma.com","description":"Ghana mma provides breaking news, top stories in Ghana, Africa, business, entertainment, politics and more.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ghanamma.com\/2024\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.ghanamma.com\/2024\/#\/schema\/person\/c70749f3edfbfcd92d45e933f0fe10b5","name":"Ghana News","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/22cb97c2b08df229330efb2b8c2645feaae8d3ca3ee434035fbb668b5b82f570?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/22cb97c2b08df229330efb2b8c2645feaae8d3ca3ee434035fbb668b5b82f570?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/22cb97c2b08df229330efb2b8c2645feaae8d3ca3ee434035fbb668b5b82f570?s=96&d=mm&r=g","caption":"Ghana News"},"sameAs":["https:\/\/www.ghanamma.com\/2024"],"url":"https:\/\/www.ghanamma.com\/2024\/author\/ghanamma\/"}]}},"_links":{"self":[{"href":"https:\/\/www.ghanamma.com\/2024\/wp-json\/wp\/v2\/posts\/160186","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ghanamma.com\/2024\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ghanamma.com\/2024\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ghanamma.com\/2024\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ghanamma.com\/2024\/wp-json\/wp\/v2\/comments?post=160186"}],"version-history":[{"count":0,"href":"https:\/\/www.ghanamma.com\/2024\/wp-json\/wp\/v2\/posts\/160186\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ghanamma.com\/2024\/wp-json\/wp\/v2\/media?parent=160186"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ghanamma.com\/2024\/wp-json\/wp\/v2\/categories?post=160186"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ghanamma.com\/2024\/wp-json\/wp\/v2\/tags?post=160186"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}