{"id":154764,"date":"2024-02-22T16:54:31","date_gmt":"2024-02-22T16:54:31","guid":{"rendered":"https:\/\/www.ghanamma.com\/2024\/02\/22\/shaping-beverage-consumer-experiences-with-investment-in-bartending\/"},"modified":"2024-02-22T16:54:31","modified_gmt":"2024-02-22T16:54:31","slug":"shaping-beverage-consumer-experiences-with-investment-in-bartending","status":"publish","type":"post","link":"https:\/\/www.ghanamma.com\/2024\/02\/22\/shaping-beverage-consumer-experiences-with-investment-in-bartending\/","title":{"rendered":"Shaping beverage consumer experiences with investment in bartending"},"content":{"rendered":"<p><\/p>\n<div>\n<p>Beverages play a critical role in the many parts of one\u2019s day from quenching our thirst, to energizing our bodies and to making some moments of our lives memorable.<\/p>\n<p>They\u2019re an ever-present feature in our traditional ceremonies, Detty December activities, the rejuvenating after-work hangouts and they never cease to inject some freshness as they seep down into the throats of consumers.<\/p>\n<p>Great tasting beverages are a product of no accident. They are a result of constant invention and innovation, capacity building and in-depth consideration of consumer insights.<\/p>\n<p>Globally, it is no doubt that members of the bartending profession play a pivotal role in the curation of mesmerizing cocktail beverages that delight the taste buds of consumers and ignite in them a sense of refreshment.<\/p>\n<p>Often impeccably dressed and popularly spotted in many eateries, restaurants and pubs across the nation, bar tenders are ambassadors of the beverage industry in a unique way, shaping consumer experiences and boosting sales of beverages. To many consumers they are unfailing reference points for the selection of that perfect beverage that suits their taste, propels them to the moon and back and teases pleasurable sensations out of their bodies.<\/p>\n<p>Data from CGA\u2019s Spring 2023 US OPUS Report reveals that 3 in 6 on premise visitors are influenced by bartender recommendations when choosing which category to order from in venues. Thus, it\u2019s important for brands and suppliers to not only understand trends but align with what\u2019s going on in the bartender community and invest into the grooming and shaping of talents for the profession with the aim of enhancing consumer experiences.<\/p>\n<p>In an era where mind-blowing consumer experience is non-negotiable, it comes as no accident that the \u00a0Ghana Beverage Awards Scheme, after 8 years of existence introduces into its repertoire of activities a bartending masterclass. This activity goes to reiterate the commitment of the Scheme\u2019s organizers to the advancement of various elements along the beverage industry\u2019s value chain. To many stakeholders, particularly consumers, this breathes on\u00a0 an air of excitement bearing in mind the benefits they stand to enjoy by virtue of the masterclass.<\/p>\n<p>Ever wondered the relevance of a bartending masterclass to shaping consumer experiences and delivering value to consumers? Here are a few insights.<\/p>\n<p><strong>Promotion of Responsible Drinking among consumers:<\/strong> Bar tenders play a critical role in promoting responsible drinking among consumers. Thus, in the context of a masterclass, there\u2019s an opportunity to emphasize the importance of responsible drinking. At training and capacity building sessions, they will be equipped with knowledge to identify signs of intoxication and are trained to intervene responsibly to ensure the safety of customers. In the long run, bartenders will contribute to a more responsible drinking culture through consumer education and save many lives.<\/p>\n<p><strong>\u00a0Enhancement of Communication Skills<\/strong>: Contrary to the perception of many people, bartending masterclasses are not only about teaching about the mixing of drinks but also about effective communication and customer interaction. Improved communication skills can help bartenders engage with customers more effectively, ensuring a positive and enjoyable experience.<\/p>\n<p><strong>Enhancement of Product Knowledge:<\/strong> In-depth knowledge of the uniqueness of beverage products and ingredients is a skill that sets a bartender apart enabling him to give consumers memorable experiences. Thus, Masterclasses often cover topics related to different ingredients and their potential impact on customers with allergies or dietary restrictions. Empowered by this knowledge, bartenders are better positioned to make recommendations, answer customer questions, and provide information about ingredients and potential allergens to guide consumers in their choices thus warding off potential health risks.<\/p>\n<p><strong>Crisis Management:<\/strong> Crisis management remains a key pillar in bartenders\u2019 capacity building sessions. This component of bartenders\u2019 training sessions grooms them to effectively handle difficult situations that may arise such as unruly customers or issues relating to over consumption. Equipped with top-notch crisis management skills, bartenders help maintain a safe and controlled environment for an ultimate consumer experience.<\/p>\n<p>The maiden edition of Ghana Beverage Awards Bartending Masterclass promises to be an exciting one with world-class trainers and I bet you\u2019re excited about it. Let\u2019s get interactive on social for more information on the Scheme and remaining tailormade activities littered along the path to the night that rewards excellence in the beverage space.<\/p>\n<p>Cheers!<\/p>\n<div class=\"jeg_post_source\">\n\t\t\t\t\t<span>Source:<\/span><br \/>\n\t\t\t\t\tGhana Beverage Awards Bartending Masterclass\n\t\t\t\t<\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Beverages play a critical role in the many parts of one\u2019s day from quenching our thirst, to energizing our bodies and to making some moments of our lives memorable. They\u2019re an ever-present feature in our traditional ceremonies, Detty December activities, the rejuvenating after-work hangouts and they never cease to inject some freshness as they seep [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":154765,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-154764","post","type-post","status-publish","format-standard","has-post-thumbnail","category-local-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Shaping beverage consumer experiences with investment in bartending - Ghanamma.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ghanamma.com\/2024\/02\/22\/shaping-beverage-consumer-experiences-with-investment-in-bartending\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Shaping beverage consumer experiences with investment in bartending - Ghanamma.com\" \/>\n<meta property=\"og:description\" content=\"Beverages play a critical role in the many parts of one\u2019s day from quenching our thirst, to energizing our bodies and to making some moments of our lives memorable. They\u2019re an ever-present feature in our traditional ceremonies, Detty December activities, the rejuvenating after-work hangouts and they never cease to inject some freshness as they seep [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ghanamma.com\/2024\/02\/22\/shaping-beverage-consumer-experiences-with-investment-in-bartending\/\" \/>\n<meta property=\"og:site_name\" content=\"Ghanamma.com\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-22T16:54:31+00:00\" \/>\n<meta name=\"author\" content=\"Ghana News\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ghana News\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ghanamma.com\\\/2024\\\/02\\\/22\\\/shaping-beverage-consumer-experiences-with-investment-in-bartending\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ghanamma.com\\\/2024\\\/02\\\/22\\\/shaping-beverage-consumer-experiences-with-investment-in-bartending\\\/\"},\"author\":{\"name\":\"Ghana News\",\"@id\":\"https:\\\/\\\/www.ghanamma.com\\\/2024\\\/#\\\/schema\\\/person\\\/c70749f3edfbfcd92d45e933f0fe10b5\"},\"headline\":\"Shaping beverage consumer experiences with investment in bartending\",\"datePublished\":\"2024-02-22T16:54:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ghanamma.com\\\/2024\\\/02\\\/22\\\/shaping-beverage-consumer-experiences-with-investment-in-bartending\\\/\"},\"wordCount\":717,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.ghanamma.com\\\/2024\\\/02\\\/22\\\/shaping-beverage-consumer-experiences-with-investment-in-bartending\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"articleSection\":[\"Local News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.ghanamma.com\\\/2024\\\/02\\\/22\\\/shaping-beverage-consumer-experiences-with-investment-in-bartending\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ghanamma.com\\\/2024\\\/02\\\/22\\\/shaping-beverage-consumer-experiences-with-investment-in-bartending\\\/\",\"url\":\"https:\\\/\\\/www.ghanamma.com\\\/2024\\\/02\\\/22\\\/shaping-beverage-consumer-experiences-with-investment-in-bartending\\\/\",\"name\":\"Shaping beverage consumer experiences with investment in bartending - Ghanamma.com\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ghanamma.com\\\/2024\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.ghanamma.com\\\/2024\\\/02\\\/22\\\/shaping-beverage-consumer-experiences-with-investment-in-bartending\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ghanamma.com\\\/2024\\\/02\\\/22\\\/shaping-beverage-consumer-experiences-with-investment-in-bartending\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2024-02-22T16:54:31+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.ghanamma.com\\\/2024\\\/#\\\/schema\\\/person\\\/c70749f3edfbfcd92d45e933f0fe10b5\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.ghanamma.com\\\/2024\\\/02\\\/22\\\/shaping-beverage-consumer-experiences-with-investment-in-bartending\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.ghanamma.com\\\/2024\\\/02\\\/22\\\/shaping-beverage-consumer-experiences-with-investment-in-bartending\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.ghanamma.com\\\/2024\\\/02\\\/22\\\/shaping-beverage-consumer-experiences-with-investment-in-bartending\\\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.ghanamma.com\\\/2024\\\/02\\\/22\\\/shaping-beverage-consumer-experiences-with-investment-in-bartending\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.ghanamma.com\\\/2024\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Shaping beverage consumer experiences with investment in bartending\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.ghanamma.com\\\/2024\\\/#website\",\"url\":\"https:\\\/\\\/www.ghanamma.com\\\/2024\\\/\",\"name\":\"Ghanamma.com\",\"description\":\"Ghana mma provides breaking news, top stories in Ghana, Africa, business, entertainment, politics and more.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.ghanamma.com\\\/2024\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.ghanamma.com\\\/2024\\\/#\\\/schema\\\/person\\\/c70749f3edfbfcd92d45e933f0fe10b5\",\"name\":\"Ghana News\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/22cb97c2b08df229330efb2b8c2645feaae8d3ca3ee434035fbb668b5b82f570?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/22cb97c2b08df229330efb2b8c2645feaae8d3ca3ee434035fbb668b5b82f570?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/22cb97c2b08df229330efb2b8c2645feaae8d3ca3ee434035fbb668b5b82f570?s=96&d=mm&r=g\",\"caption\":\"Ghana News\"},\"sameAs\":[\"https:\\\/\\\/www.ghanamma.com\\\/2024\"],\"url\":\"https:\\\/\\\/www.ghanamma.com\\\/2024\\\/author\\\/ghanamma\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Shaping beverage consumer experiences with investment in bartending - Ghanamma.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ghanamma.com\/2024\/02\/22\/shaping-beverage-consumer-experiences-with-investment-in-bartending\/","og_locale":"en_US","og_type":"article","og_title":"Shaping beverage consumer experiences with investment in bartending - Ghanamma.com","og_description":"Beverages play a critical role in the many parts of one\u2019s day from quenching our thirst, to energizing our bodies and to making some moments of our lives memorable. They\u2019re an ever-present feature in our traditional ceremonies, Detty December activities, the rejuvenating after-work hangouts and they never cease to inject some freshness as they seep [&hellip;]","og_url":"https:\/\/www.ghanamma.com\/2024\/02\/22\/shaping-beverage-consumer-experiences-with-investment-in-bartending\/","og_site_name":"Ghanamma.com","article_published_time":"2024-02-22T16:54:31+00:00","author":"Ghana News","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Ghana News","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.ghanamma.com\/2024\/02\/22\/shaping-beverage-consumer-experiences-with-investment-in-bartending\/#article","isPartOf":{"@id":"https:\/\/www.ghanamma.com\/2024\/02\/22\/shaping-beverage-consumer-experiences-with-investment-in-bartending\/"},"author":{"name":"Ghana News","@id":"https:\/\/www.ghanamma.com\/2024\/#\/schema\/person\/c70749f3edfbfcd92d45e933f0fe10b5"},"headline":"Shaping beverage consumer experiences with investment in bartending","datePublished":"2024-02-22T16:54:31+00:00","mainEntityOfPage":{"@id":"https:\/\/www.ghanamma.com\/2024\/02\/22\/shaping-beverage-consumer-experiences-with-investment-in-bartending\/"},"wordCount":717,"commentCount":0,"image":{"@id":"https:\/\/www.ghanamma.com\/2024\/02\/22\/shaping-beverage-consumer-experiences-with-investment-in-bartending\/#primaryimage"},"thumbnailUrl":"","articleSection":["Local News"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.ghanamma.com\/2024\/02\/22\/shaping-beverage-consumer-experiences-with-investment-in-bartending\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.ghanamma.com\/2024\/02\/22\/shaping-beverage-consumer-experiences-with-investment-in-bartending\/","url":"https:\/\/www.ghanamma.com\/2024\/02\/22\/shaping-beverage-consumer-experiences-with-investment-in-bartending\/","name":"Shaping beverage consumer experiences with investment in bartending - Ghanamma.com","isPartOf":{"@id":"https:\/\/www.ghanamma.com\/2024\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.ghanamma.com\/2024\/02\/22\/shaping-beverage-consumer-experiences-with-investment-in-bartending\/#primaryimage"},"image":{"@id":"https:\/\/www.ghanamma.com\/2024\/02\/22\/shaping-beverage-consumer-experiences-with-investment-in-bartending\/#primaryimage"},"thumbnailUrl":"","datePublished":"2024-02-22T16:54:31+00:00","author":{"@id":"https:\/\/www.ghanamma.com\/2024\/#\/schema\/person\/c70749f3edfbfcd92d45e933f0fe10b5"},"breadcrumb":{"@id":"https:\/\/www.ghanamma.com\/2024\/02\/22\/shaping-beverage-consumer-experiences-with-investment-in-bartending\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ghanamma.com\/2024\/02\/22\/shaping-beverage-consumer-experiences-with-investment-in-bartending\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ghanamma.com\/2024\/02\/22\/shaping-beverage-consumer-experiences-with-investment-in-bartending\/#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/www.ghanamma.com\/2024\/02\/22\/shaping-beverage-consumer-experiences-with-investment-in-bartending\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.ghanamma.com\/2024\/"},{"@type":"ListItem","position":2,"name":"Shaping beverage consumer experiences with investment in bartending"}]},{"@type":"WebSite","@id":"https:\/\/www.ghanamma.com\/2024\/#website","url":"https:\/\/www.ghanamma.com\/2024\/","name":"Ghanamma.com","description":"Ghana mma provides breaking news, top stories in Ghana, Africa, business, entertainment, politics and more.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ghanamma.com\/2024\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.ghanamma.com\/2024\/#\/schema\/person\/c70749f3edfbfcd92d45e933f0fe10b5","name":"Ghana News","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/22cb97c2b08df229330efb2b8c2645feaae8d3ca3ee434035fbb668b5b82f570?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/22cb97c2b08df229330efb2b8c2645feaae8d3ca3ee434035fbb668b5b82f570?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/22cb97c2b08df229330efb2b8c2645feaae8d3ca3ee434035fbb668b5b82f570?s=96&d=mm&r=g","caption":"Ghana News"},"sameAs":["https:\/\/www.ghanamma.com\/2024"],"url":"https:\/\/www.ghanamma.com\/2024\/author\/ghanamma\/"}]}},"_links":{"self":[{"href":"https:\/\/www.ghanamma.com\/2024\/wp-json\/wp\/v2\/posts\/154764","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ghanamma.com\/2024\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ghanamma.com\/2024\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ghanamma.com\/2024\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ghanamma.com\/2024\/wp-json\/wp\/v2\/comments?post=154764"}],"version-history":[{"count":0,"href":"https:\/\/www.ghanamma.com\/2024\/wp-json\/wp\/v2\/posts\/154764\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ghanamma.com\/2024\/wp-json\/wp\/v2\/media?parent=154764"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ghanamma.com\/2024\/wp-json\/wp\/v2\/categories?post=154764"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ghanamma.com\/2024\/wp-json\/wp\/v2\/tags?post=154764"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}