{"id":154144,"date":"2024-02-21T11:32:14","date_gmt":"2024-02-21T11:32:14","guid":{"rendered":"https:\/\/www.ghanamma.com\/2024\/02\/21\/unilever-explains-focus-on-football\/"},"modified":"2024-02-21T11:32:14","modified_gmt":"2024-02-21T11:32:14","slug":"unilever-explains-focus-on-football","status":"publish","type":"post","link":"https:\/\/www.ghanamma.com\/2024\/02\/21\/unilever-explains-focus-on-football\/","title":{"rendered":"Unilever Explains Focus On Football"},"content":{"rendered":"<p><\/p>\n<div>\n<p><strong>Anirban Mullick<\/strong><\/p>\n<p>\u00a0<\/p>\n<p>Anirban Mullick, Unilever International\u2019s BU Head for Africa, has commented on his outfit\u2019s commitment to supporting football in Africa and globally through its various partnerships.<\/p>\n<p>\u201cIn Africa, we are building programmes including Rexona \u2018Breaking Limits,\u2019 which is inspiring people with the confidence to move more. This is because movement has the power to transform lives and break limits we put on ourselves and those put on us by others. This brings people together, unites communities and stimulates positive social change. With Dove \u2018Body Confident Sport\u2019 programme, we are driving an important message of promoting body confidence to keep girls playing the sports they love.\u201d<\/p>\n<p>According to him, such partnerships make Unilever the exclusive Personal Care Consumer Goods partner for the two tournaments, giving it the opportunity to engage with Africa\u2019s large football fanbase, adding that, the company hopes to connect with the future generation of football athletes across the African continent.<\/p>\n<p>Touching on its sponsorship of the CAF Africa Cup of Nations C\u00f4te d\u2019Ivoire 2023, Mullick said Unilever was building on its rich history as a major partner of football events and competitions in Africa and worldwide.<\/p>\n<p>\u201cThe partnership has opened an avenue of opportunities including building a brand experience across multiple touchpoints with digital and social media, driving a purposeful brand message and importantly, co-supporting and growing local football initiatives in the continent along with CAF. As part of our growth journey in Africa, we are increasing our footprint through digital commerce and direct-to-consumer capabilities to seed and incubate niche premium brands in the continent.<\/p>\n<p>\u201cSince the beginning of the partnership, we have launched several instore\/mall activations in key markets with the aim to reach and excite our target audience, while allowing them to interact with our sponsoring brands,\u201d he disclosed.<\/p>\n<p>The collaboration will build on existing projects by Unilever brands, which aim to have a positive impact on communities. This includes Rexona\u2019s \u2018Breaking Limits\u2019 programme, which provides funding for community sports and helps young people overcome barriers to being active and the Dove \u2018Body Confident Sport\u2019 programme \u2013 a first-of-its-kind online coaching programme to build body confidence in young girls.<\/p>\n<p>Commenting on women\u2019s football, he said Unilever has invested in outreach programmes aimed at encouraging more girls and young women to participate in football. These include funding local clubs, providing equipment and facilities, and organising coaching clinics and youth tournaments.<\/p>\n<p>\u00a0<\/p>\n<p><strong>From The Sports Desk<\/strong><\/p>\n<p><!-- AI CONTENT END 2 -->\n\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Anirban Mullick \u00a0 Anirban Mullick, Unilever International\u2019s BU Head for Africa, has commented on his outfit\u2019s commitment to supporting football in Africa and globally through its various partnerships. \u201cIn Africa, we are building programmes including Rexona \u2018Breaking Limits,\u2019 which is inspiring people with the confidence to move more. This is because movement has the power [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":154145,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-154144","post","type-post","status-publish","format-standard","has-post-thumbnail","category-sports"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Unilever Explains Focus On Football - Ghanamma.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ghanamma.com\/2024\/02\/21\/unilever-explains-focus-on-football\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unilever Explains Focus On Football - Ghanamma.com\" \/>\n<meta property=\"og:description\" content=\"Anirban Mullick \u00a0 Anirban Mullick, Unilever International\u2019s BU Head for Africa, has commented on his outfit\u2019s commitment to supporting football in Africa and globally through its various partnerships. \u201cIn Africa, we are building programmes including Rexona \u2018Breaking Limits,\u2019 which is inspiring people with the confidence to move more. 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