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Todd Boehly has accrued a ten-digit personal wealth by having more good ideas than bad ones. But there have certainly been some missteps along the way.<\/strong><\/p>\n While negotiating a takeover of Security Benefit in 2010, Boehly arrived at his Kansas hotel in the middle of the night to find the establishment closed. The hotel over the road only had one room left which stank so much of smoke, Boehly took his duvet out to a park bench in the small hours of the morning.<\/p>\n A decade and a half after shivering away in Topeka, Boehly appears to have been behind another baffling decision.<\/p>\n Chelsea\u2019s workmanlike\u00a01-0 Premier League victory\u00a0over Fulham on Saturday lunchtime was pockmarked by some bizarre events in the stands. Seven men dressed in green velvet coats stole the focus by standing up to salute, pretending to read a book and brushing their teeth.<\/p>\n Here\u2019s the explanation behind one of the\u00a0Chelsea\u00a0co-owner\u2019s more unorthodox schemes.<\/p>\n People were brushing their teeth at the Chelsea-Fulham game \ud83d\ude02\ud83e\uddb7 pic.twitter.com\/nRb3ukWCxR<\/a><\/p>\n \u2014 SPORTbible (@sportbible) January 13, 2024<\/a><\/p>\n<\/blockquote>\n Stamford Bridge, which was originally built by Gus Mears for Fulham to use as their home ground in 1904, has seen some strange sights over the subsequent century. Saturday\u2019s contest wasn\u2019t even the first time that a spectator has taken a toothbrush to the match.<\/p>\n The attention-grabbing antics against Fulham were all in the name of promotion for Argylle, a new film produced by one of Boehly\u2019s companies.<\/p>\n The marketing strategy began before Fulham\u2019s visit, with Chelsea manager Mauricio Pochettino forced to conduct his pre-match press conference with an action figure of the spy film\u2019s title character, Agent Argylle. Enzo Fernandez was also pictured on the club\u2019s social media awkwardly carrying a prop \u2013 although, the veteran Thiago Silva couldn\u2019t be lured into the campaign.<\/p>\n Reporting for duty. \ud83c\udf92 pic.twitter.com\/9ggy7pGErj<\/a><\/p>\n
\nWhat was going on at Stamford Bridge when Chelsea faced Fulham?<\/h2>\n
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