{"id":138311,"date":"2024-01-12T08:32:43","date_gmt":"2024-01-12T08:32:43","guid":{"rendered":"https:\/\/www.ghanamma.com\/2024\/01\/12\/serwaa-amihere-appointed-as-kente-ambassador\/"},"modified":"2024-01-12T08:32:43","modified_gmt":"2024-01-12T08:32:43","slug":"serwaa-amihere-appointed-as-kente-ambassador","status":"publish","type":"post","link":"https:\/\/www.ghanamma.com\/2024\/01\/12\/serwaa-amihere-appointed-as-kente-ambassador\/","title":{"rendered":"Serwaa Amihere appointed as Kente ambassador \u2013"},"content":{"rendered":"<p><\/p>\n<div>\n<p>Award-winning broadcast journalist,\u00a0Serwaa Amihere, was on Wednesday, 10th January 2024, honoured as an ambassador for Bonwire Kente.<\/p>\n<p>The Second Lady of the Republic of Ghana, Hajia\u00a0Samira Bawumia, has officially commissioned the ultramodern Bonwire Kente Museum in the Ejisu Municipality of the Ashanti Region, as part of the government\u2019s pledge to promote tourism in the country.<\/p>\n<p>Serwaa\u2019s ambassadorial task is to spearhead the promotion of Asante Kente which will help attract foreigners to the country, particularly Bonwire and its environs. As Kente, over the past decades, has been one of the country\u2019s most prominent and treasured cultural exports, Serwaa, in her ambassadorial role, has been tasked to amplify this global prominence and leverage same to maximize the global attention Ghana enjoys from this beautiful fabric.<\/p>\n<p>It is also expected that this ambassadorial appointment would also help boost local or domestic tourism.<\/p>\n<p>Serwaa Amihere, who is a proud native of Sewua in the Ashanti Region, expressed gratitude to the Second Lady and all that have gathered, for the honour and opportunity to serve as an ambassador for Bonwire Kente, and pledged to excel in this new role.<\/p>\n<p>The ceremony which was put together by the Ghana Tourism Authority also launched an annual Kente festival at Bonwire, which would certainly have the Kente Ambassador,\u00a0Serwaa Amihere, as its face and prime influencer.<\/p>\n<p>In attendance at this important ceremony were the Ashanti Regional Minister, Hon Simon Osei Mensah, the Deputy Minister for Tourism, Creative Arts and Culture, Hon. Mark Okraku Mantey, the Chief Executive Officer of the Ghana Tourism Authority, Mr Akwasi Agyemang, the Board Members of Ghana Tourism Authority, the Paramount Queen mothers of the Asante kingdom, the Sewua Queenmother, other sub-queen mothers from the region, Afua Asantewaa of Guinness World Record (GWR) sing-thon fame and other high-profile personalities including government functionaries.<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn.ghanaweb.com\/imagelib\/pics\/298\/29879934.jpg\" alt=\"\"\/><\/figure>\n<p><strong>Source:\u00a0<\/strong>peacefmonline.com<\/p>\n<p><!-- AI CONTENT END 1 --><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Award-winning broadcast journalist,\u00a0Serwaa Amihere, was on Wednesday, 10th January 2024, honoured as an ambassador for Bonwire Kente. The Second Lady of the Republic of Ghana, Hajia\u00a0Samira Bawumia, has officially commissioned the ultramodern Bonwire Kente Museum in the Ejisu Municipality of the Ashanti Region, as part of the government\u2019s pledge to promote tourism in the country. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":138312,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-138311","post","type-post","status-publish","format-standard","has-post-thumbnail","category-top-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Serwaa Amihere appointed as Kente ambassador \u2013 - Ghanamma.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ghanamma.com\/2024\/01\/12\/serwaa-amihere-appointed-as-kente-ambassador\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Serwaa Amihere appointed as Kente ambassador \u2013 - Ghanamma.com\" \/>\n<meta property=\"og:description\" content=\"Award-winning broadcast journalist,\u00a0Serwaa Amihere, was on Wednesday, 10th January 2024, honoured as an ambassador for Bonwire Kente. The Second Lady of the Republic of Ghana, Hajia\u00a0Samira Bawumia, has officially commissioned the ultramodern Bonwire Kente Museum in the Ejisu Municipality of the Ashanti Region, as part of the government\u2019s pledge to promote tourism in the country. 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