How & Where to Apply Perfume (Plus, Common Mistakes to Avoid)

Your “pulse points” are areas on your body where the blood vessels are close to the skin’s surface, creating extra heat.
^[8] The heat enhances the fragrance and makes it last longer. Three of the most effective pulse points are on the inside of your wrists, elbows, and knees.
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• Try to avoid rubbing your wrists together—this can break down the top notes, or lighter scents, in the fragrance and change the way the scent develops on your skin.
• Even if you’re not wearing a short-sleeve shirt, spraying fragrance on the inside of your elbows can spread the scent to other areas of the body and in the fibers of your clothes.
• Spraying perfume or cologne on the back of your knees can leave a trail of scent (or sillage) wherever you go.
• If your perfume is roll-on or doesn’t have an atomizer (or spray nozzle), apply some to your fingers and rub it gently in a small circle on your pulse points.