Fashion
Levi Strauss & Co., the denim giant, has long safeguarded its trademarks with the fervour of a company that understands the vital role of intellectual property in fashion. Now, the company has set its sights on Philipp Plein, alleging that the designer’s use of a tab on garments infringes on Levi’s iconic and trademarked label, which has adorned its jeans for over eight decades.
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