Some of the participants during the pre-exhibition orientation session
The African Continental Free Trade Area (AfCFTA) Secretariat has conducted a pre-exhibition orientation session for selected Ghanaian companies ahead of the Biashara Afrika 2024 Forum, scheduled to take place from October 9th to 11th in Kigali, Rwanda.
The orientation, held in partnership with the United Nations Development Programme (UNDP), GIZ, and MasterCard on September 27, 2024, aimed to equip participants with practical tools to maximize their presence at the international forum and exhibition.
The Biashara Afrika 2024 Forum will bring together African businesses from 35 countries, as well as global enterprises, to discuss business development and market opportunities across the continent.
For Ghanaian representatives, the forum offers an opportunity to gain exposure, network, and explore new business partnerships in the African marketplace.
Dr. Fareed Kwesi Arthur, National AfCFTA Coordination Office representative, emphasized the significance of the event, stating, “This is the second time the AfCFTA Secretariat is hosting the African business forum. The first was in South Africa, and this year, it will be held in Rwanda.
“We have selected companies, primarily from the small and medium enterprise sector, to participate. The goal is to build their capacity, enabling them to negotiate effectively, network, and promote Ghana on the African stage.”
The Ghanaian delegation consists of 12 businesses, all of which are eager to explore new market opportunities at the forum.
Among the participants is Victor Gollop, a representative from the construction materials sector. Gollop’s company manufactures GFRP rebar, an innovative alternative to traditional iron rods. Speaking about his expectations, he said, “We expect to boost our growth, find reliable business partners, and open new markets in Rwanda.”
Another participant, Araba, who serves as the Strategic Alliance and Partnership Manager for World Shoe Limited, echoed similar optimism. Her company specializes in manufacturing eco-friendly and biodegradable footwear aimed at promoting health.
“We are looking to network with the right stakeholders, sell our product, and change the narrative that nothing good comes from Africa. We are presenting Africa to the world in a completely different light,” she remarked.
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