Some board members and management in a pose with a human cut out
Serene Insurance, a member of the First Sky Group and a leading general insurance company, has unveiled its corporate cloth to reinforce its strategic brand influence and identity.
The cloth having blue, yellow and white colours, oval-like flower patterns, and the Serene Insurance logo design was officially unveiled in Accra.
Serene Insurance Chief Executive Officer, Mercy Naa Koshie Boampong, noted, “this marks a significant milestone in our company’s journey, having established ourselves as the fastest growing insurance company bringing innovation, speed and agility to the delivery of insurance services within the country.”
Mrs. Boampong reiterated that the unveiling of the corporate cloth, symbolised unity and identity and projected a sense of professionalism.
“It underpins our desire to remain professional and comfortable at the same time, and as a marketing instrument, enforces our consistency and sense of unity, belonging and team identity encompassed in us as walking advertisements for Serene Insurance,” Mrs. Boampong added.
Member of the Board of Directors, Yaw Oduro, commended staff for their commitment towards realizing Serene Insurance’s vision of being a dominant player in the general insurance ecosystem.
He said the company had reached a phase in its history where it was important to be deliberate about building a strong brand image and an enduring reputation that would stand the test of time and defined by Serene Insurance’s values, hence the addition of the corporate cloth to the boutique of brand.
Chief Executive Officer of First Sky Commodities, also a member of the First Sky Group, John Ahia Awatey, applauded the Board and Management for the hardwork manifesting in strong growth in key financial metrics across its various business segments.
He urged employees in their attractive corporate wear, to exhibit enthusiasm when interacting with customers to strengthen connection between the brand and customers in the marketing of their products.
