{"id":95125,"date":"2023-08-27T18:27:50","date_gmt":"2023-08-27T18:27:50","guid":{"rendered":"https:\/\/www.ghanamma.com\/2023\/08\/27\/the-hmb-upper-east-awards-artiste-of-the-year-should-be-made-brand-ambassador-for-the-happy-man-bitters-dj-aluther\/"},"modified":"2023-08-27T18:27:50","modified_gmt":"2023-08-27T18:27:50","slug":"the-hmb-upper-east-awards-artiste-of-the-year-should-be-made-brand-ambassador-for-the-happy-man-bitters-dj-aluther","status":"publish","type":"post","link":"https:\/\/www.ghanamma.com\/2023\/08\/27\/the-hmb-upper-east-awards-artiste-of-the-year-should-be-made-brand-ambassador-for-the-happy-man-bitters-dj-aluther\/","title":{"rendered":"The HMB – Upper East Awards \u2018Artiste Of The Year\u2019 Should Be Made Brand Ambassador For The Happy Man Bitters – DJ Aluther"},"content":{"rendered":"

<\/p>\n

\n
\n
\n

<\/div>\n<\/div>\n

In a strategic move to further uplift Ghanaian music artists and recognize their remarkable achievements, DJ Aluther has put forth a compelling proposition at the 2023 edition of the Happy Man Bitters \u2013 Upper East Awards\u2019 Media Engagement. The proposal suggests that the winner of the prestigious Upper East Awards AoTY should be crowned as the official brand ambassador for Happy Man Bitters, the esteemed sponsor of the awards. This innovative concept draws inspiration from similar successful practices observed at events like the Vodafone Ghana Awards.<\/strong><\/p>\n

The concept, as elucidated by DJ Aluther, envisions a symbiotic relationship between the artist and the brand. The chosen artiste would not only enjoy the honor of being the brand ambassador but would also receive contractual and financial benefits. This association would extend beyond the awards ceremony, offering an ongoing partnership that could potentially span across multiple years. As a result, the artist\u2019s career could receive an unprecedented boost, with the earnings from the brand ambassadorship contributing to the promotion of their projects.<\/p>\n

The idea of linking the Upper East Awards with a brand ambassadorship mirrors a practice that has already yielded positive results in the industry. The mention of luminaries like Okyeame Kwame and Samini as beneficiaries of similar initiatives underscores the potential of such collaborations. Drawing a parallel with the MTN sponsorship of the Vodafone Ghana Awards, DJ Aluther strengthens his proposal by referencing a proven track record.<\/p>\n

The proposal also emphasizes the separation of the artiste\u2019s ambassadorial deal from the other incentives they would receive as a winner. This distinction ensures that the artist\u2019s dedication to the brand remains authentic and independent of any additional perks associated with the awards.<\/p>\n

The timing of this proposal coincides with the launch of the 2023 edition of the Happy Man Bitters \u2013 Upper East Awards, marking its fifth year. The event\u2019s pre-launch media engagement, organized at the Jocom Conference Center in Bolgatanga, aims to generate anticipation, excitement, and wider audience engagement. This strategic interaction with the media not only builds credibility but also attracts sponsors and ensures the awards scheme\u2019s successful launch.<\/p>\n

In its fifth year, the Happy Man Bitters \u2013 Upper East Awards continues to celebrate the exceptional contributions of artists, bloggers, producers, and DJs who have been pivotal in shaping the music landscape in the Upper East region and Ghana at large. As DJ Aluther\u2019s proposal resonates with the vision of elevating both the awards and the artistes, it remains to be seen how this forward-thinking concept could redefine the awards landscape in the years to come.<\/p>\n

\n

Like this:<\/h3>\n

Like<\/span><\/span> Loading…<\/span><\/p>\n

<\/div>\n

Related<\/em><\/h3>\n<\/p>\n
\n
\n

<\/div>\n<\/div>\n

\n\t\t\t
\n\t\t\t