{"id":92219,"date":"2023-08-16T12:14:06","date_gmt":"2023-08-16T12:14:06","guid":{"rendered":"https:\/\/www.ghanamma.com\/2023\/08\/16\/international-collaborations-driving-growth-of-afrobeats\/"},"modified":"2023-08-16T12:14:06","modified_gmt":"2023-08-16T12:14:06","slug":"international-collaborations-driving-growth-of-afrobeats","status":"publish","type":"post","link":"https:\/\/www.ghanamma.com\/2023\/08\/16\/international-collaborations-driving-growth-of-afrobeats\/","title":{"rendered":"\u2018International Collaborations Driving Growth Of Afrobeats\u2019"},"content":{"rendered":"<p><\/p>\n<div>\n<p><strong>Davido<\/strong><\/p>\n<p>\u00a0<\/p>\n<p>Spotify, the world\u2019s most popular audio streaming subscription service, has revealed that one of the key drivers of Afrobeats globally is international collaborations.<\/p>\n<p>The surge in popularity of Afrobeats has been immense over the past few years, with most of its artistes shattering streaming records and also headlining major shows around the world.<\/p>\n<p>The result of Afrobeats crossing West African borders and its prevalence in the mainstream media has not only impacted music, but has also been a vehicle for food, dance, and language export.<\/p>\n<p>According to Spotify-commissioned research conducted by Kuvora, 28% of fans believe that international collaborations are one of the key factors driving the growth of Afrobeats.<\/p>\n<p>\u201cAfrobeats\u2019 journey has been fascinating to watch; the export story we have seen with the genre has been so encouraging, from Mexico to Saudi Arabia \u2013 African music is reaching new audiences.<\/p>\n<p>\u201cWe know Afrobeats is going to continue shattering even more ceilings, and we are so excited to see how this genre has taken African culture to the world,\u201d says Jocelyne Muhutu-Remy, Spotify\u2019s Managing Director for Sub-Saharan Africa.<\/p>\n<p>Interestingly, Ghana has seen 181% yearly growth in Afrobeats streams since Spotify launched in the region.<\/p>\n<p>In Accra, the top streamed Afrobeats songs are Ruger\u2019s \u2018Asiwaju\u2019, Omah Lay\u2019s \u2018Soso,\u2019 Young Jonn\u2019s \u2018Xtra Cool\u2019, Ayra Starr\u2019s \u2018Rush\u2019 and Asake, and Fireboy DML\u2019s \u2018Bandana.\u2019\u00a0 <em>GNA<\/em><\/p>\n<p><!-- AI CONTENT END 2 -->\n\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Davido \u00a0 Spotify, the world\u2019s most popular audio streaming subscription service, has revealed that one of the key drivers of Afrobeats globally is international collaborations. The surge in popularity of Afrobeats has been immense over the past few years, with most of its artistes shattering streaming records and also headlining major shows around the world. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":48643,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-92219","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entertainment"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u2018International Collaborations Driving Growth Of Afrobeats\u2019 - Ghanamma.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ghanamma.com\/2023\/08\/16\/international-collaborations-driving-growth-of-afrobeats\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2018International Collaborations Driving Growth Of Afrobeats\u2019 - Ghanamma.com\" \/>\n<meta property=\"og:description\" content=\"Davido \u00a0 Spotify, the world\u2019s most popular audio streaming subscription service, has revealed that one of the key drivers of Afrobeats globally is international collaborations. The surge in popularity of Afrobeats has been immense over the past few years, with most of its artistes shattering streaming records and also headlining major shows around the world. 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