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The result of Afrobeats crossing its West African borders has not only impacted music, it has also been a vehicle for food, dance and language export. This cultural exportation currently taking place thanks to Afrobeats\u2019 prevalence in mainstream global media is the focus of this week\u2019s update to Spotify\u2019s Afrobeats:Journey of a Billion Streams site.\u00a0<\/p>\n
Launched by Spotify last month to chronicle Afrobeats\u2019 growth from West Africa to the global stages, the site has so far journeyed through Afrobeats origins in Ghana and Nigeria, the evolution into the current sound and its fusion with other genres.\u00a0<\/p>\n
New this week<\/p>\n
Afrobeats surge in popularity can be linked to several factors including international collaborations, the power of social media, the rise in music streaming and the African diaspora. According to Spotify-commissioned research conducted by Kuvora, 28% of fans believe that international collaborations is one of the key factors driving the growth of Afrobeats.\u00a0<\/p>\n
The findings from the research and a deep dive article into Afrobeats as a tool for cultural export are included in this week\u2019s site update. The experts are back, sharing insights into the globalisation of Afrobeats. This week\u2019s videos feature:\u00a0<\/p>\n
Benewaah Boateng, Spotify\u2019s West Africa Editor
Efya, a Ghanaian artist
Seyi Shay, a Nigerian singer and songwriter
Kofi Bansah, a Ghanaian music producer
Obi Asika, CEO of Storm Records, one of Nigeria\u2019s pioneer music labels
May7ven, a UK based Afrobeats artist and pioneer<\/p>\n
Ghana has seen a 181% yearly growth in Afrobeats streams since Spotify launched in the region. In Accra, the top streamed Afrobeats songs are:\u00a0<\/p>\n
Ruger – Asiwaju
Omah Lay – soso
Young Jonn – Xtra Cool
Ayra Starr – Rush
Asake, Fireboy DML – Bandana
Other data updates<\/p>\n
The updates also include new data on:\u00a0<\/p>\n
Top exported Afrobeats albums
Top exported Afrobeats artists\u00a0
Top exported Afrobeats tracks
Top exported female Afrobeats tracks\u00a0
\u201cAfrobeats\u2019 journey has been fascinating to watch, the export story we have seen with the genre has been so encouraging from Mexico to Saudi Arabia – African music is reaching new audiences. We know Afrobeats is going to continue shattering even more ceilings and we are so excited to see how this genre has taken African culture to the world,\u201d says Jocelyne Muhutu-Remy, Spotify\u2019s Managing Director for Sub Saharan Africa<\/p>\n
Cultural Export is currently live on afrobeats.byspotify.com<\/p>\n
Source: <\/span><\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n
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