<\/p>\n
Many people have mixed feelings over Twitter\u2019s rebranding to X, in preparation for its transformation into owner Elon Musk\u2019s vision of an \u201ceverything app.\u201d But on the U.S. App Store, users have been venting their frustrations over the name change, leading to a surge in 1-star negative reviews, a new analysis shows.<\/p>\n
According to data from market intelligence firm Sensor Tower, nearly 78% of all the U.S. iOS reviews of the newly renamed X app have been 1-star reviews since July 24th, the day of the official rebrand, compared with just 50% over the previous two weeks. (50% is still not a great number and one that speaks to other user complaints about the numerous changes Twitter has made under Musk\u2019s ownership.)<\/p>\n
The new 1-star reviews are in direct response to the rebrand, Sensor Tower notes, as users wrote how they\u2019re upset with the new logo and name.<\/p>\n
\u201cBring back the BIRD,\u201d writes one user.<\/p>\n
\u201cGIVE US BACK THE BIRD!!!\u201d shouts another.<\/p>\n
\u201cWhat is X?,\u201d asks a third reviewer.<\/p>\n
\u201cGood app gone bad,\u201d adds a fourth.<\/p>\n
\u201cUgly,\u201d another complaint states, followed by one dubbing the new app a \u201cdumpster fire,\u201d and so on.<\/p>\n
However, the rebranding has not been all bad news for the company formerly known as Twitter.<\/p>\n
In fact, Sensor Tower\u2019s data indicates that X\u2019s worldwide installs grew 20% week-over-week in the wake of the rebranding. There was a related 3-4% increase in weekly user growth, as well.<\/p>\n