{"id":88776,"date":"2023-08-02T21:42:08","date_gmt":"2023-08-02T21:42:08","guid":{"rendered":"https:\/\/www.ghanamma.com\/2023\/08\/02\/one-of-gamings-biggest-youtubers-wants-to-replace-himself-with-ai\/"},"modified":"2023-08-02T21:42:08","modified_gmt":"2023-08-02T21:42:08","slug":"one-of-gamings-biggest-youtubers-wants-to-replace-himself-with-ai","status":"publish","type":"post","link":"https:\/\/www.ghanamma.com\/2023\/08\/02\/one-of-gamings-biggest-youtubers-wants-to-replace-himself-with-ai\/","title":{"rendered":"One of Gaming\u2019s Biggest YouTubers Wants to Replace Himself With AI"},"content":{"rendered":"<p><\/p>\n<div>\n<p class=\"paywall\">\u201cIn this industry, it\u2019s like you\u2019re starting this company, but the company solely relies on this one individual to be able to perform,\u201d he says. \u201cAnd that is absolutely a horrible business model. It\u2019s way too high-risk.\u201d<\/p>\n<p class=\"paywall\">Van Den Bussche and his creative team began trying to reverse engineer what made creators successful. \u201cWe started testing a lot of theories on this,\u201d he says. \u201cWe needed evidence: How much does the voice influence the performance with the fans? How much does the face influence it? How much does the content influence it?\u201d<\/p>\n<p class=\"paywall\">In April 2021, Van Den Bussche launched a YouTube channel with a virtual YouTuber (vtuber) called Bloo that he developed, powered by AI. Since then, Bloo has gained 775,000 subscribers, with each video watched by tens of thousands or hundreds of thousands of viewers. \u201cHe\u2019s a completely virtual influencer with a protocol and set steps and a bunch of AI and machine learning applications involved in the system,\u201d he says. \u201cNow we\u2019re applying that model to my IP and my friends\u2019. It includes voice cloning, so it sounds like me.\u201d<\/p>\n<p class=\"paywall\">The Kwebbelkop videos made by AI\u2014the first of which dropped on Tuesday\u2014are powered by models trained on Van Den Bussche\u2019s existing content. \u201cIt\u2019s modeled after me and my creativity and my input,\u201d he says. \u201cEveryone thinks I\u2019m retiring as a creator and letting this AI run, but I\u2019m not retiring as a creative.\u201d<\/p>\n<p class=\"paywall\">While not retiring, Van Den Bussche is happy to replace himself in the creative process with the AI he\u2019s been working on. \u201cWe\u2019ve seen a lot of success with these systems,\u201d he says. \u201cI\u2019m very confident that they can reproduce creativity\u2014so much so that I\u2019m willing to bet my entire business on it.\u201d As of this writing, the AI video he released Tuesday has nearly 3,000 views. He claims to have a wait list of 500 influencer friends within the industry eager to adopt his AI tools, though he can\u2019t give them access until the cost of creating new videos drops to an economical level, which he believes will happen as technology advances.<\/p>\n<p class=\"paywall\">\u201cThis presents an entirely new option for creators to essentially clone themselves and continue without worrying about aging, gaining weight, or otherwise evolving in any way that could alienate certain segments of their audience,\u201d says Lia Haberman, an influencer marketing expert and instructor at UCLA.<\/p>\n<p class=\"paywall\">However, Haberman isn\u2019t fully convinced audiences will want to embrace AI-generated creators as readily as the creators themselves are. Their appeal \u201cis their humanity and ability to create these parasocial relationships with their audience where people either relate to them or aspire to become them,\u201d she says. \u201cA virtual influencer will only ever present as entertainment, at least until we get to sentient beings.\u201d<\/p>\n<p class=\"paywall\">Nevertheless, Van Den Bussche hopes that it\u2019ll encourage those who previously stepped away from online video because of the stresses involved. \u201cThat\u2019s the one really big use case we\u2019re focusing on right now,\u201d he says. \u201cPeople who have an existing brand, want to continue this existing brand, but are facing a human problem like the one we had. Every YouTuber and every influencer who has ever retired has experienced that,\u201d he says.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u201cIn this industry, it\u2019s like you\u2019re starting this company, but the company solely relies on this one individual to be able to perform,\u201d he says. \u201cAnd that is absolutely a horrible business model. It\u2019s way too high-risk.\u201d Van Den Bussche and his creative team began trying to reverse engineer what made creators successful. \u201cWe started [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":["post-88776","post","type-post","status-publish","format-standard","category-technology"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>One of Gaming\u2019s Biggest YouTubers Wants to Replace Himself With AI - Ghanamma.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ghanamma.com\/2023\/08\/02\/one-of-gamings-biggest-youtubers-wants-to-replace-himself-with-ai\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"One of Gaming\u2019s Biggest YouTubers Wants to Replace Himself With AI - Ghanamma.com\" \/>\n<meta property=\"og:description\" content=\"\u201cIn this industry, it\u2019s like you\u2019re starting this company, but the company solely relies on this one individual to be able to perform,\u201d he says. \u201cAnd that is absolutely a horrible business model. 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