{"id":81758,"date":"2023-07-06T15:10:28","date_gmt":"2023-07-06T15:10:28","guid":{"rendered":"https:\/\/www.ghanamma.com\/2023\/07\/06\/afrobeats-evolution-new-updates-to-spotifys-journey-of-a-billion-streams-site\/"},"modified":"2023-07-06T15:10:28","modified_gmt":"2023-07-06T15:10:28","slug":"afrobeats-evolution-new-updates-to-spotifys-journey-of-a-billion-streams-site","status":"publish","type":"post","link":"https:\/\/www.ghanamma.com\/2023\/07\/06\/afrobeats-evolution-new-updates-to-spotifys-journey-of-a-billion-streams-site\/","title":{"rendered":"Afrobeats\u2019 Evolution: New updates to Spotify\u2019s journey of a billion streams site"},"content":{"rendered":"

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How did Afrobeats evolve from its early origins in Ghana to become one of the fastest-growing music genres in the world? Who were the artists at the center of that evolution and who is the most streamed Afrobeats artist of all time? These are just some of the questions answered in the latest updates to Spotify\u2019s\u00a0Afrobeats: Journey to a Billion Streams\u00a0site.<\/p>\n

The site, launched last month, acts as a repository for all things Afrobeats. With bi-weekly updates, it journeys from the origins of the genre, through its evolution, its fusion with different sounds right through to becoming an ambassador for African culture abroad.<\/p>\n

What\u2019s new this week:<\/strong><\/p>\n

The updated Afrobeats website showcases the genre\u2019s constant thirst for reinvention, with research conducted on behalf of Spotify by research firm Kuvora finding that 90% of fans expect Afrobeats to continue evolving.\u00a0<\/p>\n

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The latest updates to the site explore the\u00a0evolution<\/strong>\u00a0of Afrobeats through three distinct eras of creativity that laid the foundation for Afrobeats\u2019 connection to global audiences. From the early era of Hip Hop-influenced but locally rooted sounds, to the infusion of foreign influences and local lyrics, and the definitive hits that marked pivotal moments, the website provides a comprehensive exploration of Afrobeats\u2019 journey.<\/p>\n

The evolution story also explores the key figures who have played significant roles in shaping and propelling Afrobeats forward. From trailblazers like 2Face Idibia, P-Square, and Wande Coal to influential women such as Tiwa Savage and Yemi Alade, these artists have defied stereotypes, broken barriers, and taken Afrobeats to unprecedented heights.<\/p>\n

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This week\u2019s updates also include exclusive video interviews with:<\/p>\n

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  • Sarz, a Nigerian producer and musician<\/li>\n
  • Obi Asika, CEO of Storm Records, one of Nigeria\u2019s pioneer music labels<\/li>\n
  • May7ven, a UK based Afrobeats artist and pioneer<\/li>\n
  • Kofi Bansah, a Ghanaian music producer<\/li>\n<\/ul>\n
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    We\u2019re also sharing new data including:<\/strong><\/p>\n

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    • The top streamed Afrobeats artists of all time<\/li>\n
    • The number of hours of Afrobeats music streamed last year<\/li>\n
    • We\u2019ve also updated the top streamed songs in the top streaming cities, so be sure to check out what people are playing on repeat right now.<\/li>\n<\/ul>\n

      \u201cAfrobeats ascending to where it is today has taken a proverbial village. Multiple players from the artists themselves to DJs on the continent and in the diaspora, and the very loud and proud fans have helped shape the music which draws from an array of sonic influences. Today Afrobeats is an undeniable influence on global pop culture thanks to these contributors,\u201d\u00a0<\/strong>says Phiona Okumu, Head of for Spotify in Sub-Saharan Africa.\u00a0<\/p>\n

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      We invite you to explore Spotify\u2019s updated\u00a0Afrobeats website, which offers an immersive experience that celebrates the evolution and impact of this vibrant genre. If you are interested in additional information, interviews, or want to make use of any of the content on the site, please don\u2019t hesitate to reach out.<\/p>\n

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