{"id":73986,"date":"2023-06-06T17:57:50","date_gmt":"2023-06-06T17:57:50","guid":{"rendered":"https:\/\/www.ghanamma.com\/2023\/06\/06\/jason-derulos-most-unsexy-business-investment-in-a-car-wash\/"},"modified":"2023-06-06T17:57:50","modified_gmt":"2023-06-06T17:57:50","slug":"jason-derulos-most-unsexy-business-investment-in-a-car-wash","status":"publish","type":"post","link":"https:\/\/www.ghanamma.com\/2023\/06\/06\/jason-derulos-most-unsexy-business-investment-in-a-car-wash\/","title":{"rendered":"Jason Derulo’s ‘most unsexy’ business investment in a car wash"},"content":{"rendered":"
<\/p>\n
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Pop star Jason Derulo is famous for his hit songs and TikTok videos, but these days he feels like he is a businessman as much as a musician.<\/p>\n
The Savage Love singer says his least \u201csexy\u201d investment is his most recent \u2013 a US car wash chain.<\/p>\n
\u201cI took a chance on it because its membership model reminded me of what Netflix and Uber did,\u201d Derulo told the BBC.<\/p>\n
Rocket Car Wash offers a monthly subscription for unlimited car washes.<\/p>\n
But it is just one of many business ventures he is putting his money into.<\/p>\n
\u201cUsually I\u2019d describe myself as an entertainer, but I feel like that has changed,\u201d he told\u00a0BBC World Service podcast Business Daily.\u00a0\u201cI don\u2019t think I could only say entertainer anymore. It\u2019s business nowadays.\u201d<\/p>\n<\/figure>\n
Derulo says he invests in businesses he is familiar with, which have included the fitness firm Rumble Boxing, the high end restaurant Catch LA, and he fronts \u2018Project Icon\u2019, a reality TV show on the BBC.<\/p>\n
Of course, he is not the first musician to venture into the business world.<\/p>\n
Dr Dre, American rapper and record producer, founded his electronics brand in 2006 and Beats became a byword for fashionable headphones.<\/p>\n
American country singer-songwriter, Dolly Parton, has a more unusual side business: theme parks, with the complex in her hometown, renamed Dollywood, bringing in hundreds of millions of dollars a year.<\/p>\n
Many others have put their money into food, drink and entertainment enterprises.<\/p>\n
Alice Enders, head of research at Enders Analysis and Media, says, since musicians careers can be short-lived, it is a smart move to branch out.<\/p>\n
\u201cDiversification is the best thing a musician can do,\u201d she says. \u201cIf you start earning less from music, you have something to fall back on.\u201d<\/p>\n
This has already proved true for Derulo. In 2019 he hit a career crossroads when he was released from his record company, Warner Bros.<\/p>\nJason Derulo says he likes to invest in areas he knows something about<\/figcaption><\/figure>\n
Stuck for what to do, he decided to give TikTok a go. Within months, he was one of the most popular creators on the short-form video app, with more than 50 million followers.<\/p>\n
While he was still earning money through making music, it was in a completely new way.<\/p>\n
Before social media, musicians relied on record labels to promote and circulate their music. But with TikTok\u2019s \u201ctrending sounds\u201d, artists can use the app to attract fans directly.<\/p>\n
A song that goes viral on TikTok gains a higher profile within the app as a result, being used in more videos, and is often promoted on TikTok\u2019s main video site.<\/p>\nDerulo met his former manager Frank Harris on the basketball court<\/figcaption><\/figure>\n
TikTok exploded in popularity during the pandemic, when musicians had to stop gigging altogether, and fans spent more time on screens.<\/p>\n
Some artists, like UK singer PinkPantheress, used the platform to kickstart their careers and attract the interest of a record label. But for Derulo it was a way to relaunch his career in a new direction.<\/p>\n
\u201cI feel like TikTok started it off for me, it broke me out of a box that I was in,\u201d Derulo says.<\/p>\n
But TikTok may not be around for ever. Social media fashions change, and in recent months, there have been moves in the US, Europe and Canada to restrict access to TikTok, citing security threats from the Chinese-owned company. India has already banned the app.<\/p>\n
In March, the US government said that ByteDance, the Chinese company that owns TikTok, should sell the app or face a possible total ban there too.<\/p>\n
Derulo says he is not worried about that eventuality, though.<\/p>\n
\u201cI would hate for it to happen but, honestly, I stay on my toes. I\u2019m prepared for anything. If it goes away, I think there are a lot of apps out there.\u201d<\/p>\n
That\u2019s also the attitude he recommends for anyone wishing to follow in his footsteps \u2013 diversify.<\/p>\n
\u201cIf you\u2019re making one kind of content all the time, people might get tired of it. I feel like it\u2019s important to give more of yourself.<\/p>\n
\u201cI think going for one specific thing, you\u2019re kind of selling yourself short. We are all multi-dimensional, we all have a lot to offer.\u201d<\/p>\n
You can hear the full interview with Jason Derulo on Business Daily on\u00a0<\/em>BBC Sounds.<\/em><\/p>\n
DISCLAIMER: <\/strong>The Views, Comments, Opinions, Contributions and Statements made by Readers and Contributors on this platform do not necessarily represent the views or policy of Multimedia Group Limited.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"
Pop star Jason Derulo is famous for his hit songs and TikTok videos, but these days he feels like he is a businessman as much as a musician. The Savage Love singer says his least \u201csexy\u201d investment is his most recent \u2013 a US car wash chain. \u201cI took a chance on it because its […]<\/p>\n","protected":false},"author":1,"featured_media":73987,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-73986","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entertainment"],"yoast_head":"\n
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![\"Jason](\"https:\/\/www.ghanamma.com\/wp-content\/uploads\/2023\/06\/image-71.png\" "\\"Jason")
<\/figure>\n![\"Jason](\"https:\/\/www.ghanamma.com\/wp-content\/uploads\/2023\/06\/image-72.png\" "\\"Jason")
![\"Jason](\"https:\/\/www.ghanamma.com\/wp-content\/uploads\/2023\/06\/image-73.png\" "\\"Jason")