{"id":73936,"date":"2023-06-06T15:41:22","date_gmt":"2023-06-06T15:41:22","guid":{"rendered":"https:\/\/www.ghanamma.com\/2023\/06\/06\/streaming-service-to-detect-and-delete-deepfake-ai-songs\/"},"modified":"2023-06-06T15:41:22","modified_gmt":"2023-06-06T15:41:22","slug":"streaming-service-to-detect-and-delete-deepfake-ai-songs","status":"publish","type":"post","link":"https:\/\/www.ghanamma.com\/2023\/06\/06\/streaming-service-to-detect-and-delete-deepfake-ai-songs\/","title":{"rendered":"Streaming service to detect and delete ‘deepfake’ AI songs"},"content":{"rendered":"

<\/p>\n

Drake and The Weeknd’s voice featured on a track that was partially written using AI earlier this year<\/p>\n

\n

Streaming service Deezer, says it has developed a technology that allows it to identify and potentially delete songs that clone pop stars\u2019 voices.<\/p>\n

The French company says it wants to \u201cweed out illegal and fraudulent content\u201d to protect artists.<\/p>\n

\u201cWe need to take a stand now,\u201d CEO Jeronimo Folgueira told the BBC. \u201cWe are at a pivotal moment in music.\u201d<\/p>\n

There has been a recent spate of songs that use artificial intelligence to replicate the vocals of real stars.<\/p>\n

In April, Universal successfully petitioned streaming services to remove a song called\u00a0Heart On My Sleeve, which was purportedly sung by two of the company\u2019s biggest artists, Drake and The Weeknd.<\/p>\n

The label said \u201cthe training of generative AI using our artists\u2019 music\u201d was \u201ca violation of copyright law\u201d. However, that position has not been tested in court, and remains a grey area.<\/p>\n

Musicians themselves are divided over the technology. Alt-pop singer Grimes\u00a0has made her voice available\u00a0for anyone to use, but Sting said\u00a0artists were facing \u201ca battle\u201d\u00a0to retain authorship over music.<\/p>\n

\"Grimes\"
(Getty Images) Grimes\u2019 music often lives on the threshold between humanity and machines<\/figcaption><\/figure>\n

Deezer has a small share of the UK streaming market, but is more prominent in France and part of South America.<\/p>\n

It says its new tool will tag music that has been created with generative AI, \u201cstarting with songs using synthetic voices of existing artists\u201d.<\/p>\n

Those tracks will be flagged up to labels, artists and other rights holders, who can then decide what action to take.<\/p>\n

\u2018Destroying music as we know it\u2019<\/h2>\n

Ironically, its new detection tool is based on machine learning and artificial intelligence.<\/p>\n

\u201cThis is a good use of AI and technology,\u201d said Mr Folgueira, who stressed he was not against AI music as long as it was created ethically.<\/p>\n

\u201cFor example, personally, I would love to see AI bring Whitney Houston back to life, and come up with amazing new tracks with her voice.<\/p>\n

\u201cBut we as an industry need to make sure that AI is used in the right way, that it complies with the law and intellectual property rights and that artists get compensated fairly.\u201d<\/p>\n

He likened the rise of AI-generated tracks to the spread of misinformation on social media platforms like Twitter and Facebook.<\/p>\n

\u201cOne of the reasons they allowed fake news to flourish is because they were making a lot of money out of it. When people became polarised it created a lot more engagement, and then we had this terrible impact in society. I think there\u2019s a similar risk here as well.\u201d<\/p>\n

\n

AI music can be cheap to create and royalty-free, which would increase profits for streaming services. But Folgueira warned that \u201cdiluting\u201d the streaming catalogue with machine-generated music was potentially damaging.<\/p>\n

\u201cPushing for that because of an economic benefit could create a world in which we start destroying music as we know it,\u201d he said. \u201cDoing that for the wrong economic reasons would be a mistake.\u201d<\/p>\n

He admitted that very few tracks were currently being uploaded with so-called \u201cdeepfake\u201d vocals, but predicted there would be an explosion of AI music in the next six to nine months.<\/p>\n

With more than 100,000 songs uploaded to the service per day, it is impossible to have the content checked by humans.<\/p>\n

Folgueira said Deezer also uses its tool to root out \u201cfake artists\u201d \u2013 pseudonymous musicians with no discernible online presence, who create hundreds of songs (typically overly-simple mood music) to game the royalty payment system. Spotify has been routinely accused of hosting such artists.<\/p>\n

\u201cWe eliminate a huge amount of artists and a huge amount of fake streams every day \u2013 and the trend is that this fraudulent behaviour just keeps accelerating,\u201d Folgueira told the BBC.<\/p>\n

He said that is one of the reasons Deezer had started working with Universal to change the way royalty payments are calculated.<\/p>\n

Currently, musicians are paid based on their portion of overall streams, so if Taylor Swift accounts for 10% of the music played on Deezer, and the company\u2019s royalty pot is \u00a3100 million, she receives \u00a310 million.<\/p>\n

That means that people who never listen to Taylor Swift will be sending her 10% of their subscription fees, like it or not.<\/p>\n

Deezer, along with Tidal, is now exploring how to more accurately reflect the songs that individual listeners choose to play, and support smaller-level artists.<\/p>\n

\u201cThese are very complicated discussions with multiple players \u2013 and when you\u2019re talking about sharing the pie in a different way, obviously, it\u2019s not an easy task,\u201d said Folgueira.<\/p>\n

\u201cBut I think it\u2019s a task that we will be able to achieve, hopefully relatively soon.\u201d<\/p>\n

DISCLAIMER: <\/strong>The Views, Comments, Opinions, Contributions and Statements made by Readers and Contributors on this platform do not necessarily represent the views or policy of Multimedia Group Limited.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Drake and The Weeknd’s voice featured on a track that was partially written using AI earlier this year Streaming service Deezer, says it has developed a technology that allows it to identify and potentially delete songs that clone pop stars\u2019 voices. The French company says it wants to \u201cweed out illegal and fraudulent content\u201d to […]<\/p>\n","protected":false},"author":1,"featured_media":73937,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-73936","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entertainment"],"yoast_head":"\nStreaming service to detect and delete 'deepfake' AI songs - Ghanamma.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ghanamma.com\/2023\/06\/06\/streaming-service-to-detect-and-delete-deepfake-ai-songs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Streaming service to detect and delete 'deepfake' AI songs - Ghanamma.com\" \/>\n<meta property=\"og:description\" content=\"Drake and The Weeknd’s voice featured on a track that was partially written using AI earlier this year Streaming service Deezer, says it has developed a technology that allows it to identify and potentially delete songs that clone pop stars\u2019 voices. 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