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African Heat is getting an iconic new look and a playlist revamp to go with it. The playlist is an audience favourite and a one-stop destination for discovering the hottest new tracks on the continent.<\/p>\n
This makeover ushers in a new era where African Heat is more than a playlist and more of a vehicle into the wonderful world of African music and culture. Spotify\u2019s <\/strong>Editorial Manager \u2013 West Africa Benewaah Boateng <\/strong>takes us on a journey of what it takes to put this massively streamed playlist together.\u00a0<\/p>\nIT BEGINS WITH THE FANS\u00a0<\/strong><\/p>\nEvery Spotify playlist always starts with a spark. A memory, a place, a song bridge\u2026 This special playlist was created courtesy of the fans. The engine that propels every artist into stardom. Boateng says her first question was \u201cWho are they? Where are they from? What do they like and enjoy and have on repeat?\u201d<\/p>\n
The patterns that emerged helped identify that the listeners of African Heat are more of a community. Regardless of their location; USA, Nigeria, Kenya, UK, they were completely open to exploring the sounds of the continent.<\/p>\n
Creating the playlist requires a deft hand and an eye for the new. It\u2019s a fine balance between discovery and popularity. A prediction of what might be of interest to the listeners, and what they already know and love. It\u2019s a balancing act of using data to back the instincts of a seasoned music editor.<\/p>\n
\u201cThe playlist has 50 songs and is curated to help our African audience enjoy their musical faves and discover the next big thing off of the continent. Who is on the cusp of a global break<\/p>\n
out? So many stars like Burna Boy, Fireboy DML, Ayra Starr and other global household names were on Spotify before the whole world knew who they were,\u201d Boateng says.<\/p>\n
The Playlist boasts some bangers that are currently enjoying massive airplay like Yahyuppiyah by Uncle Waffles and People by Libianca, featuring Ayra Starr and Omah Lay, and are a big part of social media song and dance challenges by a global audience showcasing the ability of African music and musicians to leapfrog over language barriers.<\/p>\n
NEW MUSIC GENRES ON THE HORIZON FOR THE AFRICAN HEAT PLAYLIST\u00a0<\/strong><\/p>\nFunFact: <\/strong>The African Heat playlist is rolling deep with genres including Afrobeats, Amapiano, Afropop, some Hip Hop and Bongo Flava, and each of them is fire. There also seems to be some new heat on the horizon.<\/p>\nBoateng <\/strong>explains: \u201cR&B and its fusion is becoming popular in the region and I won\u2019t be surprised to see African Heat fans lean towards that soon.\u201d Additionally, she says \u201cNigerian street music or cruise beats might make an appearance if the popularity continues to grow. It would also be very interesting to have Singeli, which is a dance music subgenre from Tanzania, make its way into the ears and hearts of listeners as a favourite.\u201d\u00a0\u00a0\u00a0<\/p>\nIT\u2019S ALL ABOUT VIBES<\/strong><\/p>\nTo say that the African Heat playlist is popular amongst audiences would be quite an understatement. The playlist has over a million followers and has racked up half a billion streams. Everyone loves it. But the question is, who are certified stans of this playlist? According to Boateng, it\u2019s the girls.<\/p>\n
\u201c<\/strong>The girls love a good time! Also, a lot of people enjoy this playlist between 4-7 pm especially on the weekend so it\u2019s safe to assume it\u2019s the pregame\/ getting ready to go out\/ hype playlist for a lot of our listeners.\u201d<\/p>\nThe most streamed songs are also no surprise with feel-good, uptempo tracks getting top picks. Most popular songs feature top artists like Burna Boy or Ayra Starr.\u00a0<\/p>\n
LASTLY, ENJOY THE MUSIC<\/strong><\/p>\n\u00a0<\/strong>African Heat is the best vehicle to transport its audience; global and otherwise, to every part of Africa. And with editors who have their finger on the pulse of both what is hot right now and simmering new hits, you\u2019d be wise to turn the volume up.<\/p>\nDISCLAIMER: <\/strong>The Views, Comments, Opinions, Contributions and Statements made by Readers and Contributors on this platform do not necessarily represent the views or policy of Multimedia Group Limited.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"African Heat is getting an iconic new look and a playlist revamp to go with it. The playlist is an audience favourite and a one-stop destination for discovering the hottest new tracks on the continent. This makeover ushers in a new era where African Heat is more than a playlist and more of a vehicle […]<\/p>\n","protected":false},"author":1,"featured_media":70313,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-70312","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entertainment"],"yoast_head":"\n
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