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With his popularity, one would think it is a given for Highlife musician Kofi Kinaata to get his music played on radio and TV stations anytime he releases a song but that is not the case.<\/p>\n
He has to pay a lot of money to get his music on the airwaves. Thus, music promotion has become a big problem and most musicians are struggling with it.<\/p>\n
Speaking in an interview with\u00a0Graphic ,<\/strong><\/em>\u00a0he said, \u201cI can say on authority that promoting songs is a big deal now. If you don\u2019t pay, forget about your songs getting any airtime. You can have the nicest song but without money to push it, just forget about it. This has been going on for a while and my colleagues will bear me out that it is not easy at all.\u201d<\/p>\n\u201cWe virtually have to pay for all the hit songs you hear on radio and TV. In fact, you need to have a big budget for promotion anytime you release a song,\u201d he revealed.<\/p>\n
Kofi Kinaata at the moment is getting a lot of buzz with his latest single,\u00a0Effiakuma Love<\/em>.<\/p>\nHe explained that he wanted to try Reggae with Fante and he is glad Ghanaians love the song.<\/p>\n
\u201cI wanted to try something different from the usual use of Patios when doing Reggae songs. I wanted to use Fante and the comments I am getting are massive. The DJs play it a lot and I see loads of people doing videos with the song. The reception has been great,\u201d he added.<\/p>\n
Kofi Kinaata, the winner of the\u00a0Vodafone Ghana Awards (VGMA)<\/em>\u00a0Songwriter of the Year four times, has done major collaborations with artistes such as Sarkodie, Shatta Wale, Samini, Stonebwoy, Kwesi Arthur, Jayso, Castro, Becca among others.<\/p>\nOne major collaboration that blew him into mainstream music and the limelight is Odo Pa by Castro. The song also features the then Ghana Black Stars Captain, Asamoah Gyan.<\/p>\n
Other songs by Kinaata which have been very well received include\u00a0Susuka, Adam and Eve, Time No Dey, Last Show, Single and Free\u00a0<\/em>and\u00a0Things Fall Apart.<\/em><\/p>\nDISCLAIMER: <\/strong>The Views, Comments, Opinions, Contributions and Statements made by Readers and Contributors on this platform do not necessarily represent the views or policy of Multimedia Group Limited.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"With his popularity, one would think it is a given for Highlife musician Kofi Kinaata to get his music played on radio and TV stations anytime he releases a song but that is not the case. He has to pay a lot of money to get his music on the airwaves. Thus, music promotion has […]<\/p>\n","protected":false},"author":1,"featured_media":66195,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-66194","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entertainment"],"yoast_head":"\n
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<\/p>\n