{"id":64332,"date":"2023-05-05T21:39:37","date_gmt":"2023-05-05T21:39:37","guid":{"rendered":"https:\/\/www.ghanamma.com\/2023\/05\/05\/24thvgma-business-master-class-full-lecture-on-publishing-revenue-streams-how-to-make-money-from-your\/"},"modified":"2023-05-05T21:39:37","modified_gmt":"2023-05-05T21:39:37","slug":"24thvgma-business-master-class-full-lecture-on-publishing-revenue-streams-how-to-make-money-from-your","status":"publish","type":"post","link":"https:\/\/www.ghanamma.com\/2023\/05\/05\/24thvgma-business-master-class-full-lecture-on-publishing-revenue-streams-how-to-make-money-from-your\/","title":{"rendered":"#24thVGMA Business Master Class: Full Lecture On Publishing Revenue Streams; How To Make Money From Your"},"content":{"rendered":"
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This article entails the full lecture of the 24th Vodafone Ghana Awards Business Master Class which was held on May 5, 2023, at the Alisa Hotel In Accra on the topic \u201c Publishing Revenue Streams\u201d.<\/strong><\/p>\n
The lecture was delivered by KEFILOE MOLEFE,<\/strong> a Copyright Administrator, Client Liaison, and Copyright Manager, and now Head of the A&R Department, and SHIRO MWENDWA<\/strong> who is Project Management, Corporate communication, Value Added Services Executive Support, and Event Planning and Execution and Digital Tools who are both from South Africa.<\/p>\n
The event was attended by SONGWRITERS\/PRODUCERS \/RECORD LABELS\/ MUSIC MANAGERS MUSIC USERS \u2013 AD AGENCIES, PRODUCTION COMPANIES, FILM DIRECTORS, FILM SCORERS, BRAND MANAGERS, AND AGENCY CREATIVE DIRECTORS.<\/p>\n
NB<\/strong>: This information may not be the exact lecture delivered by the experts, it may be distorted.<\/p>\n
FULL LECTURE BELOW;<\/strong><\/p>\n
A music publisher is a type of publisher that specializes in distributing music. publishers originally published sheet music. When copyright became legally protected, music publishers started to play a role in the management of the intellectual property of composers.<\/p>\n
HOW DO WE REPRESENT?<\/strong> Songwriters \u2013 Lyricist .Composers-Creators of the \u2022 Publishers-Record labels \/<\/p>\n
MUSIC PUBLISHERS ARE RESPONSIBLE FOR FOUR MAJOR AREAS OF A SONGWRITER\u2019S<\/strong><\/p>\n
\u2022 Song Registration \u2022 Licensing \u2022Royalty Collection .Creative support<\/p>\n
SONG REGISTRATION<\/strong> \u2022Notify the PRO about the new songs \u2022 Monitor the registration process \u2022Monitoring income \u2022 PRO provides service by monitoring, collecting, and paying performance Royalty to songwriters and publishers.<\/p>\n
MECHANICAL ROYALTIES<\/strong> 1) Mechanical royalties are paid to songwriters when music is copied from one format o another 2) Viny copY 3) Digital download 4) Nieator<\/p>\n
LICENSING<\/strong> \u2022 We also issue music licenses on behalf of our clients e.g. Production \u2022 Represent and collect mechanical royalties on behalf of our writers<\/p>\n
SYNCHRONIZATION<\/strong> LICENSE<\/strong> A license granted by composers\/authors\/ publishers when their music is attached to visuals \u2022 Tho right to the music typically belongs to the songwriters\/ publishers When licensing a song- there are two rights to clear Master Right and composition right .Permission must be obtained by the music user (film \/ad\/documentary) .Fees are dependent on the following: 1) Whole song \/part of it 2) Type of use (trailer\/background track) 3) Original \/Cover 4) Territory 5) Term 6) Exclusive \/Non-Exclusive<\/p>\n
\u2022 Besides the once-off license fee, the composers are still eligible for performance Royalties if the piece of music is broadcast on radio, TV, and the internet.<\/p>\n
PERFORMANCE ROYALTIES<\/strong> \u2022 Performance royalties are owed to Songwriters and Publishers whenever their music is broadcast on radio\/V or performed publicly,<\/p>\n
CMOS offers licenses to Users like \u2022 pubs, clubs, malls & restaurants & Live Venues<\/p>\n
CREATIVE SUPPORT<\/strong> \u2022 Pitching music to music users; \u2022 Advertising agencies .TV shows \u2022 Video games \u2022 houses<\/p>\n
Business To Business<\/strong> \u2022 Administration (local) \u2022Sub Publishing (Territorial)<\/p>\n
THEIR PROFILES;<\/strong><\/p>\n
Kefiloe Molefe<\/strong> \u2013 joined Sheer Publishing\u2019s incredible creative team in 2007 and currently serve as the department\u2019s head of A&R. In the past, I have worked at Sheer Publishing (Pty) Ltd in the following positions: Copyright administrator, Client liaison, Copyright manager, Gospel department manager, and now Head of the A&R department. I am a member of the Management Committee. I was able to negotiate the following incredible agreements for the business. South African songwriters like Brenda Mtambo, Aubrey Qwana, Bucie, Hlengiwe Pearl, We Will Worship, Takie Ndou, Ncebakazi Msomi, Puleng March, Ps. Solly Mahlangu, Patrick Duncan, and Mahalia Buchanan, to name a few. From 2004 to 2006, I studied music business management with Interakt. In 2018, I also have BA in communication science from the University Of South Africa.<\/p>\n
In Africa, I have participated in the following music conferences: \u25aa All White Gospel Conference & Picnic in 2018\/2019 \u25aa Abuja Gospel Conference -2022 \u25aa Harare Festival of the Arts \u2013 2014\/2015 Additionally, the following music conferences requested me to speak: \u25aa South African Awards) SAMA 24 Workshop 2018 \u25aa Bakgatla Ba Kgafela Business Workshop\u20142018 \u25aa All White Gospel Conference, 2019 \u25aa Abuja Gospel Conference \u2013 2022 \u25aa KZN Imbizo (Durban, South Africa)-2022 \u25aa Women In SA Workshop -2022 \u25aa Lagos Workshop -2022 \u25aa Mpumalanga Gospel Awards -2022<\/p>\n
With a dynamic career spanning over 14 years, Shiro<\/strong> has extensive work experience in project management, corporate Communication, value added services, production, artist management, executive support, and event planning and execution and digital tools, to generate real market value in whichever field she works in. Her work at M-tech Communications, a leading value added services company, saw her manage client and consumer relationships as well as Spearhead product development and growth of new product lines that were implemented in over 10 countries in the West, East, Central and Southern regions of Africa. Shiro also worked at Capital Dreams Picture as production manager for the legendary film maker, Clarence Peters, working on countless globally renown music videos for the likes of Burna Boy, Tiwa savage, Sauti Sol, Stonebwoy, to mention just a few, as well advertising campaigns for global brands. She is currently the head of creative and licensing at Sheer publishing Africa. Shiro is passionate about growth and development of the creative industry through skill transfer, knowledge sharing, mentorship, and funding.<\/p>\n
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