{"id":60203,"date":"2023-04-21T22:08:28","date_gmt":"2023-04-21T22:08:28","guid":{"rendered":"https:\/\/www.ghanamma.com\/2023\/04\/21\/amaarae-delivers-explosive-performance-at-mugler-x-hm-campaign-launch\/"},"modified":"2023-04-21T22:08:28","modified_gmt":"2023-04-21T22:08:28","slug":"amaarae-delivers-explosive-performance-at-mugler-x-hm-campaign-launch","status":"publish","type":"post","link":"https:\/\/www.ghanamma.com\/2023\/04\/21\/amaarae-delivers-explosive-performance-at-mugler-x-hm-campaign-launch\/","title":{"rendered":"Amaarae delivers explosive performance at Mugler X H&M campaign launch"},"content":{"rendered":"

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H&M and Mugler hosted a cultural event Wednesday night, April 19, at the Park Avenue Armoury in Manhattan, New York City, to commemorate the impending release of their eagerly anticipated collection.<\/p>\n

The event was attended by numerous members of the Mugler community \u2013 including Pamela Anderson, Charli XCX, Chlo\u00eb Sevigny, Lourdes Leon and Dominique Jackson \u2013 who all wore pieces from the Mugler H&M collection.<\/p>\n

\"Amaarae<\/figure>\n

One of today\u2019s most revered artists, Amaarae, delivered an explosive performance of her hugely popular tracks \u201cSAD GIRLZ LUV MONEY\u201d Kali Uchis & Moliy, \u201cReckless & Sweet,\u201d \u201cDisguise,\u201d and an unreleased track at the hottest event of the night in NYC, the official launch of Mugler\u2019s collaboration with H&M.<\/p>\n

\"Amaarae<\/figure>\n

The Ghanaian songwriter and singer is one of the faces of the ravishing new campaign alongside musicians Shygirl<\/strong>, and Eartheater.\u00a0<\/strong><\/p>\n

The three musicians who appear in the Mugler H&M music video and who all wore special pieces from the new collection, performed as a group during the event. Before joining together to sing a new rendition of the 1990s club smash \u201c Sounds Better With You,\u201d a song especially commissioned in honour of the Mugler H&M line, each artist played a number of their own successes.<\/p>\n

\"Amaarae<\/figure>\n

The event kicks off what will undoubtedly be a colossal year for Amaarae that will include the release of her highly anticipated new album, Fountain Baby<\/em><\/strong>.<\/p>\n

She has already amassed a global cult following, become a certified press darling and produced a viral hit with her song \u201cSAD GIRLZ LUV MONEY\u201d feat. Moliy with Kali Uchis, which made history upon its arrival.<\/p>\n

Watch \u201c<\/strong>RECKLESS & SWEET\u201d<\/strong> here:<\/strong><\/p>\n