A song that uses Artificial Intelligence to clone the voices of Drake and The Weeknd has gone viral on social media.<\/p>\n
Called Heart On My Sleeve, the track simulates the two stars trading verses about pop star and actress Selena Gomez, who previously dated The Weeknd.<\/p>\n
The creator, known as @ghostwriter, claims the song was created by software trained on the musician\u2019s voices.<\/p>\n
\u201cThis is just the beginning,\u201d they wrote under the song\u2019s YouTube video.<\/p>\n
\u201cWe really are in a new era,\u201d responded one listener in the comments. \u201cCan\u2019t even tell what\u2019s legit or fake anymore.\u201d<\/p>\n
\u201cThis is the 1st example of AI-generated music that really wowed me,\u201d added Mckay Wrigley, an AI developer, on Twitter.<\/p>\n
Since it was posted on Friday, the song has been viewed more than 8.5 million times on TikTok. The full version has also been played 254,000 times on Spotify.<\/p>\n
It opens with a repetitive piano figure that transitions into a booming bass beat, as the AI Drake raps: \u201cI came in with my ex like Selena to flex\/ Bumpin\u2019 Justin Bieber the fever ain\u2019t left.<\/em>\u201c<\/p>\n The fake Weeknd responds with a verse where he \u201calleges\u201d Gomez cheated on him before their break-up in 2017.<\/p>\n The track even includes a call-out to producer Metro Boomin\u2019, who has worked with artists such as 21 Savage, Future, Nicki Minaj and Kanye West.<\/p>\n It\u2019s not perfect. The song has the scratchy, low quality vibe of a bootlegged demo; and the vocals are sometimes slurred and glitchy \u2013 likely to be artefacts of the AI process.<\/p>\n Neither artist has responded to the song yet, but Drake recently expressed displeasure at his voice being cloned.<\/p>\n \u201cThis is the final straw AI,\u201d he posted on Instagram, after stumbling across a fan-made video in which he appeared to be rapping the Ice Spice track Munch (Feeling U).<\/p>\n Drake\u2019s complaint came after Universal Group wrote to streaming services including Spotify and Apple , asking them to prevent artificial intelligence companies from accessing their libraries.<\/p>\n It is thought companies have been using the music to \u201ctrain\u201d their software.<\/p>\n \u201cWe will not hesitate to take steps to protect our rights and those of our artists,\u201d UMG warned in the email,\u00a0first obtained by the Financial Times.<\/p>\n Several websites already offer fans the ability to create new songs using soundalike voices of pop\u2019s biggest stars.<\/p>\n French DJ David Guetta recently used a site called uberduck.ai to mimic the voice of Eminem and add it to one of his instrumentals.<\/p>\n \u201cI\u2019m sure the future of music is in AI,\u201d\u00a0he told the BBC.<\/p>\n However, he said the technology could only be useful \u201cas a tool\u201d \u2013 like the drum machine and the sampler before it.<\/p>\n \u201cNothing is going to replace taste,\u201d he said. \u201cWhat defines an artist is, you have a certain taste, you have a certain type of emotion you want to express, and you\u2019re going to use all the modern instruments to do that.\u201d<\/p>\n Other faked tracks that have gone viral recently include a \u201cdeepfake\u201d of\u00a0Rihanna singing Beyonc\u00e9\u2019s Cuff It;<\/a>\u00a0and a cloned\u00a0Kanye West singing<\/a>\u00a0the acoustic ballad Hey There, Delilah.<\/p>\n The rapid rise of the technology has rattled the music industry. Heart On My Sleeve, for example, does not infringe copyright, as it appears to be an entirely original composition.<\/p>\n The author has also made it explicit that Drake and The Weeknd were not involved in the making of the song, which should (in theory) protect them from a \u201cpassing off\u201d claim, where they profit from misleading the audience into believing it is genuine.<\/p>\n In response, a broad coalition of musicians and artists have launched a \u201cHuman Artistry Campaign\u201d, whose aim is to ensure artificial intelligence will not \u201cerode\u201d human creativity.<\/p>\n Backed by the Recording Industry Association of America, the Association for Independent and the BPI \u2013 which organises the Brits \u2013 the group has outlined seven principles advocating AI best practices, and stressed that copyright protection should only be afforded to music created by humans.<\/p>\n \u201cThere is so much potential with AI but it also presents risks to our creative community,\u201d said Recording Academy CEO Harvey Mason Jr, launching the initiative.<\/p>\n \u201cIt\u2019s crucial that we get this right early on so we don\u2019t risk losing the artistic magic that only humans can create.\u201d<\/p>\n DISCLAIMER: <\/strong>The Views, Comments, Opinions, Contributions and Statements made by Readers and Contributors on this platform do not necessarily represent the views or policy of Multimedia Group Limited.<\/p>\n<\/div>\n![\"David](\"https:\/\/www.ghanamma.com\/wp-content\/uploads\/2023\/04\/_128615646_gettyimages-1465491384.jpg\" "\\"AI-generated")